Auto Retail News

Multi-channel attribution modeling: the good, bad and ugly models, from Occam’s Razor by Avinash Kaushik. There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We ha

4 Google changes that could impact your holiday ROI, according to Search Engine Watch. If you ask retail marketers what has changed the landscape most as it relates to the upcoming holiday season, you might expect their answers to revolve around mobi

eBay Motors announced the launch of a national subscriptions program for auto dealers, enabling small and mid-size dealerships to reach millions of car shoppers across the nation for a fixed subscription rate. With the subscription program, dealers c

Social media user demographics from Ragan.com. Does anyone from your target audience use Instagram? Do your customers in rural areas spend as much time on social media as your city-dwelling customers? These are the types of questions all companies ne

The 5 most useless metrics in marketing, from iMediaConnection. Digital marketing is an uncertain environment. Apart from the new channels and modes of interaction with consumers, there’s also the ability to record, measure, and report on every

Wireless cell phone charging may be the next big thing for cars, according to The Detroit News. Wireless smartphone charging in your car may soon be as common as touchscreens and voice-activated technology. Powermat Technologies Ltd. will offer wirel

The first view of the 2014 Chevrolet Corvette Stingray, from KBB.com. When’s the last time a Corvette lived up to your fantasy of what a Corvette should really be? Yeah, us too. Until now. The all-new 2014 Chevrolet Corvette Stingray scratches

Automakers put the great recession in the rearview mirror, according to Kiplinger. Few sectors of the economy suffered more during the Great Recession than the auto market. Sales of cars and trucks fell by 36% from 2007 to 2009, when most consumers w

When it comes to buying a new car, men and women have different car shopping characteristics according to Kelley Blue Book www.kbb.com, the leading provider of new and used car information. Research from Kelley Blue Book Market Intelligence based on