Auto Retail News

Toyota aims to trigger dealership foot traffic via mobile game, according to Mobile Marketer. Toyota is trying to spur some in-dealership engagement with consumers through a new mobile Web game to promote its crossover Rav4 SUV. Toyota has launched t

The most outrageous marketing rumors, according to iMediaConnection. File it under “sad but true.” A long time ago, an editor told me that working the word “rumor” into a headline would generate more traffic than a similar sto

Becoming a leading SEO mechanic, according to Search Engine Watch. Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what th

A new GfK analysis shows that Generations Y and Z are not just savvy about new car technologies, but also willing to pay more for a variety of advanced auto features. The trick for car makers and after-market vendors is to harness that interest while

Gubagoo Inc. announced the launch of Vehicle Matchingsm (VM), a patent-pending predictive technology that makes dealership websites more intelligent and able to increase lead volume and sales. Using its predictive technology to analyze a visitor’s

Auto/Mate Dealership Systems (http://www.automate.com) announced today that Scott Volkswagen, the largest Volkswagen dealership in New England, has saved more than half a million dollars since switching to Auto/Mate’s dealership management syst

FordDirect announced the results of its Automotive Consumer Marketing Survey. The findings confirmed the importance of having a strong online presence and reputation while continuing to communicate to consumers in a tailored manner. “Consumers are

Internal combustion as a term of art, from The New York Times. The state of the internal-combustion art has never been more artful. Direct fuel injection, variable valve timing, computer-controlled ignition systems and a hundred other technologies ha

New Chevy will run on natural gas and gasoline, according to Peak Oil.  General Motors says the 2015 Chevy Impala will have a “bi-fuel” version that runs on both natural gas and gasoline. Natural gas has long been seen as a solid alternative fue