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Email Marketing Tactics: What Worked (and What Didn’t) in 2013
From Marketing Profs: Email Marketing Tactics – what worked (and what didn’t) in 2013. Personalized promotional emails sent during 2013 had 26% higher unique open rates and 41% higher unique click rates than non-personalized mailings, acc
Feb 12, 2014
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Auto dealers, do you know when you need to renew your license?
Is your auto dealership business located in Georgia or New Mexico? If yes, better read on because this can save you some license renewal hassle. Auto dealership licenses have different lengths and expiration deadlines depending on the individual stat
Feb 12, 2014
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4 Reasons You Have to Respond on Social Media
4 reasons you have to respond on social media, according to Socialmedia Today. Yeah, I’m on Facebook and Twitter. Isn’t that enough? While that is definitely a good start, by no means is that enough. In today’s social atmosphere tha
Feb 12, 2014
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US Equity Advantage and Ristken Enter Agreement, Making the AutoPayPlus Bi-weekly Service Available to Thousands More U.S. Automotive Dealerships
US Equity Advantage® (USEA) announced today that it has entered a long-term agreement with Ristken™ Software Services to provide bi-weekly loan services through Ristken’s Menu-Pro platform. Ristken’s clients include some of the largest compani
Feb 11, 2014
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Are You Customer-Centric? Ask Your Customers
From Business 2 Community: Are you customer-centric? I was speaking on a panel addressing digital experience, Web content management, and marketing when I realized that there was one glaring waste of marketing dollars we sti
Feb 11, 2014
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Former Lewiston used car dealer sued by Maine’s attorney general
Former Lewiston used car dealer sued by Maine’s attorney general, according to Investment News. Attorney General Janet T. Mills filed a lawsuit against a Bangor used car dealer who owned two dealerships in Lewiston for unfair and deceptive trad
Feb 11, 2014
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Consumer Alert: 3.5 Million Recalled Cars Sold Online In 2013
Carfax today released new data suggesting online shoppers may have unknowingly purchased millions of used cars with unfixed recalls in 2013. The company’s annual research on the issue shows more than 3.5 million cars were listed for sale online
Feb 11, 2014
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Over half of new cars sales will be digitalized by 2020: Frost & Sullivan
Over half of new car sales will be digitalized by 2020, according to The Nation. Factors to influence the changes include high real-estate costs, expensive resources, and need for innovation to stay afloat have compelled many automotive dealerships t
Feb 11, 2014
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Car Lease Credit Approvals Show Patterns Similar to Consumer Credit Trends
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of January were at 70.5%, down from the 73.3% level in December of 2013. The credit approval levels have witnessed some recent turbulence, g
Feb 11, 2014