Auto Retail News

I have a friend that does friends’ tax returns… for free. It’s like Sudoku or a big crossword puzzle for him. And while I’m good at Words With Friends, there are some things (like Sudoku, filing my taxes) that I’d rather leave to the ex

First cars pulled from sinkhole at Corvette museum, according to The Detroit News. The recovery of eight classic cars swallowed by a huge sinkhole has begun at the National Corvette Museum in Kentucky. The first two cars were pulled out of the giant

This time, it’s all about trust. Trust contributes to customer loyalty, but how do you get there? How do you effectively build customer trust in your brand so that people come to view your company as an automotive dealership that values its cus

Now that may be a hell of a comparison but if you stop and analyze it, it could go with anything that you are investing in and showing for a return on the investment. It doesn’t matter what it is: whether it is a show pig, a show horse, or a show t

In 2013, we saw the greatest increase in retail auto sales in the last six years. Industry researchers expect this year to follow in the same trend predicting even better sales ahead. With that in mind, now would be a good time to discard some of the

The top 5 apps to assist with your body shop marketing, according to Stratosphere Studio. As an agency that specializes in marketing for the automotive industry, we know that auto body shop owners wear many hats. They often field customer questions,

I recently read an article that explained how vehicle owners repair and maintenance habits change between 60,000 and 70,000 miles. The article explained that this vehicle may have been the owner’s “baby” receiving only the best care, the best t

Here are three important realities every service staff needs to embrace today: 1. Customers bring the same set of basic questions with them to the service drive that they always have. 2. Customers have a different set of expectations of what makes up

You perform oil changes to make customers…so you can sell fuel and fluid maintenance services to make money! This is a profound business strategy that, if implemented properly, will have a dramatic impact on your fixed ops bottom line in 2014. Ther