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Marketing Like You Mean It

Marketing like you mean it, from Search Auto Parts. I know it is difficult with every snake-oil salesman on the North American continent and even beyond offering you the secret to automotive success but as long as marketing is a necessity, and it is
Dec 16, 2013
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Michelin Recalling 1.3 Million Tires Used in Larger Vehicles

Michelin is recalling 1.3 million tires used in larger vehicles, according to The Detroit News. Michelin North America Inc. said Saturday it is recalling 1.3 million tires — including some used on Ford Motor Co. trucks — after receiving reports o
Dec 16, 2013
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Weekly NHTSA Recalls

NHTSA Campaign ID Number: 13V531 Manufacturer: Spartan Motors, Inc. Make / Model Years: SPARTAN / 2013-2014 Subject: Steering Linkage Castle Nuts may be Loose NHTSA Campaign ID Number: 13V532 Manufacturer: Prevost Cars, Inc. Make / Model Years: PREVO
Dec 16, 2013
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Auto/Mate Integrates DMS with MOC1 Solutions’ Fixed Ops Service Drive Suite, Streamlining Dealers’ Service Processes

Auto/Mate Dealership Systems announced that its dealership management system (DMS) is integrated with two of the five modules in MOC1 Solutions’ Fixed Ops SDSTM (Service Drive Suite) technology platform. Auto/Mate has completed full integration
Dec 16, 2013
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You Don’t Need F&I Training!

“Drown me! Roast me! Hang me! Do whatever you please,” said Brer Rabbit. “Only please, Brer Fox, please don’t throw me into the briar patch.” – From an American Folktale A couple of blocks from where we hold our F&
Dec 13, 2013
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Are Buyers Liars?

As long as I have been in the car business, I’ve heard Salespeople and Managers jokingly use the cliché “Buyer’s are liars.” When I ask them when they believe buyers are liars, they all respond with the same answer, “When their lips are mo
Dec 13, 2013
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Pre-owned is Finally Getting it’s Own Identity in 2014

Well, we are going into another whole era. That is “the battle of pre-owned, more so than new”. The reason for the competition becoming greater in not only independent retailers but in rental car companies retailing vehicles, the internet retaili
Dec 13, 2013
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The Big 5 of your DMS – Report Writers

There was a time when price was the biggest decision factor in selecting a new DMS system. For many dealers, their choices were limited to the two big DMS providers because those two were the only ones that had full factory integration. Dealers have
Dec 13, 2013
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3 Ways Used Vehicle Best Practices Will Shape New Car Retailing

I’ve long believed that there is a key difference between new and used vehicle shoppers. The difference boils down to this: After they’ve narrowed their vehicle shopping list, new vehicle shoppers start hunting for the best deal. They understand
Dec 13, 2013