Auto Retail News

Why the average American can no longer afford a new car, according to DailyFinance. Ford’s F-150 is America’s best-selling new vehicle. But at an average transaction price of close to $40,000, it’s out of reach of many American hous

From Brady Ware & Company: F&I fraud – is your reputation at risk? Stopping F&I fraud before it starts can save your dealership from a public relations nightmare. Not to mention your employees from serving jail time. The following a

Canon Solutions America, Inc., a subsidiary of Canon U.S.A., announced today that their Intelligent Dealer Electronic Archiving System (IDEAS) with Scanless Automatic Filing Engine (SAFE™) technology now has the ability to digitize automotive deal

The Most Important Inbound Marketing Trends for 2014 2014 Is turning out to be the year when “content is king!” This should be a welcome trend to many dealers, as the past years have brought many voices with confusing messages as to the best way

Creating a Solid e-Commerce Plan for Growth Peter Drucker once said, “Action without planning is the cause of all failure!” In the fast-paced and ever changing world of automotive e-commerce, more true words could not be spoken. Another way to su

What Do Web Logs, Sensors, “Wearables” and “Connected Cars” Mean to the Future of Auto Marketing? What would you want to know that you don’t know now about each customer that comes to your website, clicks on an off-site banner ad, or steps

Don’t be creepy, and other ways to make data-driven marketing effective, from Recode. Back in 2004, “The Polar Express” sounded like a sure-fire holiday hit: A big-screen version of a beloved children’s book, brought to life through cutti

From Marketing Profs: Little Data vs. Big Data. You are not feeling well, so you visit your friendly family doctor. He puts you in a new electronic scanner and generates 28 trillion measurements of your temperature all over the surface of your body.

From Business to Community: What’s better, email or social media? Much like the egg-chicken debate, marketers can argue until they’re blue in the face about whether email marketing or social media marketing is more effective for brands. Each