TruVideo, a provider of communication technology for the transportation industry, has introduced the Video Quality Score (VQS), a new AI and machine learning model designed to standardize and measure the effectiveness of technician inspection videos. The new tool provides dealerships with an objective benchmark for video quality, turning what was once a subjective customer touchpoint into a measurable driver of performance and revenue.
As multi-point inspection videos become a standard practice in fixed operations, the quality of these videos has emerged as a key differentiator. VQS addresses this by analyzing how well a technician’s video communicates service recommendations and builds trust with the customer. The system evaluates videos across two primary dimensions: the content of the inspection and the quality of its delivery. This includes whether required items like tread depth gauges and filters are shown and explained, as well as the clarity of speech, pace, and overall recording quality.
“Every inspection video is a customer touchpoint,” said Joe Shaker, CEO and Co-Founder of TruVideo. “With VQS, dealers can see which moments are helping or hurting the customer experience and what that means for revenue.”
How Does the VQS Work?
The proprietary machine learning model was developed from the ground up, trained on TruVideo’s extensive database of over 80 million automotive service videos. This specialized training has allowed the VQS to achieve accuracy scores more than 30 points higher than other off-the-shelf AI models in internal tests. The result is a system capable of converting unstructured video data into reliable, quantifiable insights at scale, replacing the need for time-consuming manual video reviews.
Initial pilot programs involving over 300,000 videos have already revealed a strong correlation between video quality and financial results. Data from these pilots, which included some of the largest dealer groups in the U.S., showed that dealerships with a VQS above 80 sold an average of $59 more per repair order in parts and labor compared to the average dealership using video.
How Video Quality Score Can Help Dealers
However, the data also highlights a significant opportunity for improvement across the industry, as only one in ten dealerships currently achieves that high-quality score. The VQS system uncovered consistent gaps in how technicians present certain services. For example, in one large dealer group study, air filters were shown in only 6% of repair orders, representing a missed opportunity. Improving this single presentation point across the group’s monthly repair orders could unlock an estimated $3 million in additional monthly revenue.
“It’s simple. If you don’t show it, and you don’t mention it, you won’t sell it,” said Shaker. “You need to commit to the inspection video process each and every time.”
By providing clear, data-backed insights, VQS gives service managers a scalable tool for coaching and fostering consistency, enabling them to identify what top performers do differently and where their teams can improve.
TruVideo will be demonstrating the Video Quality Score at the upcoming NADA Show 2026 in Las Vegas.
Related Stories: