CarGurus has officially launched PriceVantage, a new inventory management solution designed to fundamentally shift how dealers approach used vehicle pricing. By leveraging artificial intelligence and real-time consumer demand data, the tool aims to move the industry away from reactive pricing strategies based on historical data toward proactive, predictive decision-making.
The core differentiator of PriceVantage versus other AI pricing tools lies in its data source. CarGurus currently processes approximately 10 billion monthly intent signals. The new platform synthesizes this massive dataset to provide dealers with customized pricing recommendations that balance two often competing goals: increasing turn rates and preserving profit margins.
“PriceVantage is the next step in our work to put the power of predictive intelligence in the hands of dealers for more efficient, profitable decisions,” said Ismail Elshareef, CarGurus Chief Product Officer. “The solution translates CarGurus’ real-time data into actionable insights tailored to each dealership, giving dealers a clearer view into their current market—rather than historic trends—for the pricing moves that will drive business results. With the expansion of our AI-powered solutions, we’re focused on helping dealers navigate an increasingly complex market with even more confidence.”
The PriceVantage Advantage
Functionally, the system offers more than just a suggested retail price. It provides a forecasting model that allows dealers to simulate outcomes before implementing a change. Users can visualize how a specific price adjustment might impact potential lead volume or help meet individual turn time goals. It also includes granular insights into local competition and market days supply, allowing dealers to identify underpriced assets or opportunities to hold firm on high-demand units.
To ensure adoption, CarGurus focused heavily on workflow integration to minimize operational friction. The solution combines pricing, competitive insights, and listings management into a single interface. It features direct syndication into Inventory Management Systems (IMS) and includes a Chrome browser extension that overlays PriceVantage intelligence onto other workflow tools, eliminating the need for manual updates across disparate platforms. Additionally, the tool provides VIN-level activity analysis and flags missing vehicle details for instant correction.
Dealers are Already Seeing Success
Early results from beta testing have suggested significant gains for dealers. According to CarGurus’ analysis, the most engaged dealers using the platform achieved turn times five times faster than their top competitors on the site. Furthermore, dealers who implemented the system’s price recommendations saw an average 71 percent increase in daily shopper connections, a metric that includes text and chat leads, map clicks, and website visits.
“Every day, our team leverages PriceVantage to get real-time insights about how our listings perform and to fine-tune our pricing strategies,” said Paul Suchanek, General Manager at Niello BMW / MINI Sacramento & Niello BMW Elk Grove. “It’s more than just looking at Deal Ratings—it’s about making informed tweaks to underperformers and capitalizing on popular listings with well-reasoned price hikes. The predictive pricing recommendations and tailored settings have been key in moving inventory quickly without sacrificing margins.”
PriceVantage joins a growing ecosystem of dealer-facing tools at CarGurus, sitting alongside Dealer Data Insights reports that nearly 20,000 dealers currently utilize. The launch emphasizes that, heading into 2026, getting a competitive edge is increasingly defined by the ability to harness real-time data for granular, VIN-level decision-making.
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