Jonathan Schrieber
Tianna Mick
Tianna Mick, Chief Marketing Officer of Dealer Synergy and Jonathan Schrieber, Director of Operations at Dealer Synergy will be co-hosting an insightful, hands-on session at Digital Dealer Conference & Expo 2025! The 90-minute, interactive talk is titled “Next-Gen Dealership Mastery: Using Video AI and AI Role-Play to Revolutionize Training and CRM Follow-Up”
Artificial Intelligence is no longer hype, it’s the most transformative force in dealership operations today. This session reveals how Generative Video AI and Role-Playing AI are giving forward-thinking dealerships a decisive competitive edge.
Discover how top dealers are using AI to automate personalized CRM follow-up, deliver hyper-engaging customer experiences, and train employees at scale—all while freeing up staff to focus on what matters most: selling cars and building relationships. Through real-world examples and case studies (including how Longo Toyota of Prosper added 12–15 incremental sales per month with AI Video), you’ll learn how to integrate AI seamlessly into your CRM and training processes. Walk away with a clear playbook for boosting engagement, appointment show rates, training effectiveness, and profitability.
Key Takeaways:
- Deploy Generative Video AI to create thousands of personalized follow-up videos (with customer names, vehicles, and offers) that boost response rates up to 80%.
- Automate CRM Processes with AI Video for new leads, appointment confirmations, no-show recovery, F&I recaps, service campaigns, and more.
- Use Role-Playing AI as a 24/7 virtual coach—simulating lifelike customer objections, tone, and scenarios—to accelerate skill-building and confidence.
- Leverage Data-Driven Feedback from AI training to benchmark reps, identify gaps instantly, and cut turnover by making learning engaging and effective.
- Implement Immediately: A step-by-step roadmap to blend human + AI training and customer engagement models that deliver measurable ROI and long-term dealer advantage.
About Tianna Mick
Tianna Mick aka T Got Your Keys is a known industry name for being an expert at Showroom Sales, Lead and Referral Generation, and Customer Satisfaction, specializing in Personal and Business Branding. At only 19 years old, Tianna was consistently the top-grossing salesperson in her dealer group, averaging 20+ units and generating $10K each month in personal income. Tianna is globally recognized for her award-winning website TGotYourKeys.com, voted #1 Personal Website in the Automotive Industry!
Tianna is currently the Youngest NADA Speaker in History and an overall 3-time NADA Convention Speaker, awarded #1 Influential Female Car Salesperson, TikTok Influencer with over 3.8 Million Views, WOCAN Rising Star Award Winner, Guest of Brad Lea’s Dropping Bombs Podcast, Graduate of Ally’s A-List Summit Academy, Women Automotive Network (UK) Conference Speaker, Women In Automotive Conference Speaker, DrivingSales Conference Speaker, Florida Independent Automobile Dealers Association Speaker, TrueCar’s TrueTalk Panel Discussion Leader concerning Diversity, featured and published in INC Magazine, published in Digital Dealer Magazine, and reoccurring Digital Dealer Speaker, Internet Sales 20 Group Speaker, and now Chief Marketing Officer at Dealer Synergy.
Tianna is a sought-after industry influencer and has had General Motors Corporate invite Tianna to speak on their behalf on the importance of Diversity, Realities & Economics within the LGBTQ+ Community, for the Automotive Industry! T Got Your Keys… to Success!
About Jonathan Schrieber
Jonathan Schrieber is the Director of Operations at Dealer Synergy, helping dealerships nationwide transform sales processes, BDC performance, and CRM effectiveness. He spent over a decade at his family’s Riverton Motor Group, proudly carrying forward a legacy of over 100 years in the automotive industry, and has hands-on experience in nearly every department and role, giving him a perspective few in the business can match.
In the past, Jonathan was recognized as the #6 Pontiac Salesman in the nation, and he has since built and led both the internet sales and commercial fleet departments, along with consulting programs that consistently drive higher appointment show rates, lead conversions, and closing percentages. A NADA Academy graduate, he is known for blending practical expertise with strategic insight and is passionate about helping dealerships achieve measurable, sustainable growth while developing strong, accountable teams.
Explore DDCE2025
#DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail community together. Attendees are able to cultivate business relationships and growth through its expo hall, networking activities, and insightful sessions that attract dealership and OEM professionals from across the U.S. who are seeking new ways of enhancing dealer operations.
The show has been redesigned in 2025 to offer a more focused experience over two days, with restructured sessions and expanded expo hall time. The new format gives attendees the time and space to focus on what matters most to them.
“We’re excited for attendees to experience the innovative updates Digital Dealer has put in place,” said Group Show Director Jaymie Nielsen. “All content is thoughtfully scheduled with no overlap and includes dedicated expo hours to maximize engagement.”
Digital Dealer Conference & Expo will include:
- Dedicated Expo Hall hours to discover new solutions, make connections with peers, and fast-track your buying decisions.
- 25-minute expert led talks that provide a deep understanding of the topics and trends dominating the industry today, all in an easy-to-digest package.
- 90-minute hands-on, immersive sessions so you leave with a clear understanding of not just what to do but how to execute it.
- The Ultimate AI Hackathon, an exhilarating workshop designed by Brent Wees of idea.meet.plan where teams battle it out to create innovative AI-driven marketing solutions.
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. There is also Non-Exhibitor Conference & Expo Pass.
Two days. Endless value. Check it out and save your spot!
Click here to register now.
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