Dane Saville
Dane Saville, Director of Brand Experience at SearchLab Digital will be hosting an insightful, hands-on session at Digital Dealer Conference & Expo 2025! The 90-minute, interactive talk is titled “Wrestling with Organic: Navigating the New SEO and AI Landscape.”
This session will dive into the evolving nature of organic search with a specific lens on analyzing strategies for SEO and GEO (Generative Engine Optimizations), the latter being driven by AI. Attendees will learn through three phases across the 90 minutes: (1) learn insights from a 400+ automotive keyword study on Google’s AI Overviews, including trends like average word count, keyword usage, imagery, and impact on clickthrough rates; (2) understand how ChatGPT operates and the differences in answers between confidence it has with fully trained data versus not; (3) discover the vital components of content planning and content structure for the best chances of being used as a citation.
This is not just a lecture. While a portion will offer up the data points from the studies, attendees will be tasked with using this information and applying it to real-world searches in the session by opening up their laptops and providing feedback on what they see.
For anyone wanting to limit the disruption of GEO and build brand awareness (and get what potential clicks there can be), this session will provide data-driven decision making for not today but the tomorrow of organic search.
Key Takeaways:
- Discover the impact of Google’s AI Overviews and the qualities of resources they use or citations for transactional, commercial, and informational automotive search queries.
- Understand the vital components for content strategies and content pages that have the best opportunity to be used as a citation.
- Learn how ChatGPT operates based on when its training data as confidence in the accuracy of the response versus when it lacks that confidence.
About Dane Saville
Dane Saville has worked in digital marketing for more than 15 years, concentrating on content development and local SEO. He has been the Content Director of a 33-store automotive group, an Associate Creative Director, an agency co-founder and Director of Content, and the Director of SEO before taking on his current role at SearchLab. With his background in education, he now travels the globe and speaks to teach others about best practices in local SEO and content strategy, leveraging his 20-year career as a professional wrestler.
Explore DDCE2025
#DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail community together. Attendees are able to cultivate business relationships and growth through its expo hall, networking activities, and insightful sessions that attract dealership and OEM professionals from across the U.S. who are seeking new ways of enhancing dealer operations.
The show has been redesigned in 2025 to offer a more focused experience over two days, with restructured sessions and expanded expo hall time. The new format gives attendees the time and space to focus on what matters most to them.
“We’re excited for attendees to experience the innovative updates Digital Dealer has put in place,” said Group Show Director Jaymie Nielsen. “All content is thoughtfully scheduled with no overlap and includes dedicated expo hours to maximize engagement.”
Digital Dealer Conference & Expo will include:
- Dedicated Expo Hall hours to discover new solutions, make connections with peers, and fast-track your buying decisions.
- 25-minute expert led talks that provide a deep understanding of the topics and trends dominating the industry today, all in an easy-to-digest package.
- 90-minute hands-on, immersive sessions so you leave with a clear understanding of not just what to do but how to execute it.
- The Ultimate AI Hackathon, an exhilarating workshop designed by Brent Wees of idea.meet.plan where teams battle it out to create innovative AI-driven marketing solutions.
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. There is also Non-Exhibitor Conference & Expo Pass.
Two days. Endless value. Check it out and save your spot!
Click here to register now.
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