Anu Roberts
Matthew Muilenburg
Matthew Muilenburg, Chief Product Officer at Impel and Anu Roberts, Sr. Director, Product Marketing at CDK will be hosting an insightful, hands-on session at Digital Dealer Conference & Expo 2025! The 90-minute, interactive talk is titled “From Chaos to Intelligence: How AI Orchestrates the Future of Automotive Retail.”
The future of automotive retail will be defined by intelligence, not complexity. Tomorrow’s leaders won’t just adopt AI, they’ll operationalize it as the central nervous system of their enterprise. Imagine a connected ecosystem where every customer interaction, every operational decision, and every piece of data works in harmony to deliver personalized, proactive, and frictionless experiences at scale.
In this interactive session, Automotive AI thought leaders and panelists from automotive dealer groups will explore how emerging AI capabilities – like agentic orchestration, Retrieval-Augmented Generation (RAG), and domain-specific intelligence – are transforming dealerships and OEMs from fragmented networks into adaptive, insight-driven businesses. You’ll see what’s next: AI that thinks, adapts, and acts alongside your team. Attendees will leave with practical strategies for moving from AI experiments to enterprise-wide transformation.
Key Takeaways:
- Understand the future of AI in Automotive
- Understand agentic orchestration and how to leverage AI across your organization
- Understand how to operationalize AI as the central nervous system of your dealership
About Matthew Muilenburg
Matthew Muilenburg is a seasoned technology and product development executive with deep expertise in AI-powered solutions and market expansion. He is the Chief Product Officer at Impel, the automotive industry’s most advanced AI Operating System. Before joining Impel, he served as Chief Market Development Officer at Marchex, where he unified the company’s solutions into a verticalized technology platform, driving significant growth.
As SVP and Head of Industry for Automotive, he helped establish Marchex as a leader in conversational intelligence, delivering OEM-specific solutions and securing key enterprise clients like General Motors, Ford, Stellantis, and Honda Motors of America. Prior to Marchex, Muilenburg was Vice President of Global OEM Solutions at CDK, leading global market expansion and product strategy for multiple acquisitions. He also held leadership roles at ADP and Cobalt Group, focusing on social media products and product solutions. With a strong track record of driving innovation and business growth, he continues to shape the future of AI-driven solutions in the automotive industry and beyond.
About Anu Roberts
Anu Roberts is the Senior Director of Product Marketing for CDK’s Modern Retail and Network Communication Services, helping businesses solve challenges and drive profit by leveraging technology and data driven decisions. Steeped in retail automotive product development knowledge, IT network infrastructure, customer experience, go-to-market strategies and marketing insights, Anu brings a fresh perspective of how modern, secure, and intelligent software can provide a seamless experience in a more agile environment—helping auto retailers stay competitive and deliver the best service.
Anu has held leaderships roles in marketing and sales throughout her career, previously serving as regional sales director of Global Markets Advanced Enterprise Solutions for AT&T, and was business principal and agent for Roberts & Roberts insurance. Anu is a seasoned industry guest speaker at events such as JD Power Auto Forum New York, Women of Silicon Valley, and Modern Retail Conference.
Explore DDCE2025
#DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail community together. Attendees are able to cultivate business relationships and growth through its expo hall, networking activities, and insightful sessions that attract dealership and OEM professionals from across the U.S. who are seeking new ways of enhancing dealer operations.
The show has been redesigned in 2025 to offer a more focused experience over two days, with restructured sessions and expanded expo hall time. The new format gives attendees the time and space to focus on what matters most to them.
“We’re excited for attendees to experience the innovative updates Digital Dealer has put in place,” said Group Show Director Jaymie Nielsen. “All content is thoughtfully scheduled with no overlap and includes dedicated expo hours to maximize engagement.”
Digital Dealer Conference & Expo will include:
- Dedicated Expo Hall hours to discover new solutions, make connections with peers, and fast-track your buying decisions.
- 25-minute expert led talks that provide a deep understanding of the topics and trends dominating the industry today, all in an easy-to-digest package.
- 90-minute hands-on, immersive sessions so you leave with a clear understanding of not just what to do but how to execute it.
- The Ultimate AI Hackathon, an exhilarating workshop designed by Brent Wees of idea.meet.plan where teams battle it out to create innovative AI-driven marketing solutions.
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. There is also Non-Exhibitor Conference & Expo Pass.
Two days. Endless value. Check it out and save your spot!
Click here to register now.
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