Jason Jones
Carla Shoope
Jason Jones, Head of Local Sales at Premion and Carla Shoope, Director of Integrated Media at R2 Communications will be hosting an insightful session at Digital Dealer Conference & Expo 2025! The 25-minute talk is titled “A Winning CTV Playbook for Accelerating Auto Sales.”
In today’s competitive landscape, auto dealers are allocating more marketing budgets to streaming TV, a powerful channel for reaching both new and in-market auto intenders. With rising inventory levels, dealerships are adopting innovative strategies to engage price-conscious shoppers and drive vehicle sales.
The combination of advanced targeting, full-funnel measurement, and attribution capabilities makes Connected TV (CTV) a game-changer for automotive advertisers. These tools empower dealerships to accurately assess campaign effectiveness and directly link CTV viewership to car sales.
In this session, you will learn effective strategies for auto dealerships through actionable insights and real-world case studies.
Attendees will explore why CTV is essential to dealership marketing, the importance of premium, brand-safe content, and the latest data-driven targeting methods to precisely reach auto buyers.
Attendees will also gain valuable insights into best practices for measuring campaign success, including brand lift studies, website traffic analysis, and sales conversion attribution. Through automotive case studies, CTV’s direct impact on sales will be highlighted, demonstrating the value of marketing investment.
Key topics covered will include:
- Navigating a crowded streaming landscape
- Uncovering data-driven strategies to reach auto buyers
- Using digital KPIs to measure performance, including website attribution, verified car sales, and brand lift
- Choosing between programmatic and managed service/direct approaches
- Demonstrating CTV campaign effectiveness through automotive case studies
Key Takeaways:
- Understand the planning and strategy behind a successful CTV campaign tailored to specific automotive dealer goals, from driving brand awareness and website visits to driving verified car sales.
- Gain insights into attribution and measurement tools that enable precise tracking of outcomes across the entire automotive customer journey.
- Explore inventory considerations, CTV targeting best practices, and the types of audience data available to optimize campaign effectiveness.
About Jason Jones
Jason Jones, a seasoned professional in sales, marketing, and business development, has shaped an impressive path throughout his career. With over 8 years of significant achievements in the competitive landscape of CTV/OTT streaming in the Pacific Northwest, he was honored with a promotion to Director of Regional Sales at PREMION in 2022, then to Director, Local Sales in 2024.
Before taking on this pivotal role at PREMION, Jason held the position of Director of Digital Sales at TEGNA Media Group in Seattle and Portland. It was during this tenure that he successfully introduced and championed the PREMION platform at the local level, showcasing his talent for innovation and driving growth. In addition to PREMION, Jason oversaw the continued development of many local digital initiatives, including Cars.com.
Prior to his time at TEGNA, Jason served as the Strategic Partner Manager at Fisher Interactive Network in Seattle. In this capacity, he displayed his aptitude in fostering key partnership franchise sales, orchestrating seamless multi-platform (digital integration) partnership sales between the digital, radio, and TV divisions, and spearheading the deployment of cutting-edge media initiatives.
Jason’s professional journey reflects his keen ability to lead and inspire teams, nurture brand loyalty, and architect advertising campaigns that cater to both small and medium-sized businesses, as well as Fortune 500 companies.
Jason resides in the scenic town of Snoqualmie, WA, located just 26 miles outside of Seattle. Here, he shares his life with his wife and two sons. They cherish their time together outdoors and share a passion for sports, particularly lacrosse and football.
About Carla Shoope
Carla brings more than 30 years of media and marketing experience to the table, with many of those years being in the automotive industry. Over her career, she’s also worked on several national accounts including AT&T, 20th Century Fox, Quiznos and Albertsons. Today, Carla is also a speaker and training advisor to station groups helping them improve their media product, and she has been recognized by numerous organizations for her outstanding work in the industry, including being named “Best Media Planner/Buyer” and “Best Media Director” by The American Women in Radio and Television.
Explore DDCE2025
#DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail community together. Attendees are able to cultivate business relationships and growth through its expo hall, networking activities, and insightful sessions that attract dealership and OEM professionals from across the U.S. who are seeking new ways of enhancing dealer operations.
The show has been redesigned in 2025 to offer a more focused experience over two days, with restructured sessions and expanded expo hall time. The new format gives attendees the time and space to focus on what matters most to them.
“We’re excited for attendees to experience the innovative updates Digital Dealer has put in place,” said Group Show Director Jaymie Nielsen. “All content is thoughtfully scheduled with no overlap and includes dedicated expo hours to maximize engagement.”
Digital Dealer Conference & Expo will include:
- Dedicated Expo Hall hours to discover new solutions, make connections with peers, and fast-track your buying decisions.
- 25-minute expert led talks that provide a deep understanding of the topics and trends dominating the industry today, all in an easy-to-digest package.
- 90-minute hands-on, immersive sessions so you leave with a clear understanding of not just what to do but how to execute it.
- The Ultimate AI Hackathon, an exhilarating workshop designed by Brent Wees of idea.meet.plan where teams battle it out to create innovative AI-driven marketing solutions.
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. There is also Non-Exhibitor Conference & Expo Pass.
Two days. Endless value. Check it out and save your spot!
Click here to register now.
Related Stories:
- Affinitiv’s Dean Martin to Host Session at #DDCE2025
- iPacket’s Sean Ryan to Host Session at #DDCE2025