Patrick Janes
Jade Terreberry
Jade Terreberry, Senior Director of Strategic Planning at Autotrader / KBB ICO and Patrick Janes, AVP, Inventory Solutions vAuto at Cox Automotive will be hosting a handful of insightful sessions at Digital Dealer Conference & Expo 2025! They each have a 20-minute talk on the DealerTech Live Stage as well as a joint 25-minute session!
Terreberry’s talk is with Cox Automotive’s Noah Lee and is titled “Beyond the Buzz: AI in Action – Building Trust and Driving Sales from Click to Close.” Janes’ talk is with Mohawk Honda’s Mike O’Toole and is titled “BDC 3.0: How to Help Your Store Acquire More Customer Vehicles.” Their 25-minute session together is titled “Omnichannel: Is it Your Dealership’s Kiss of Death or Pot of Gold? Ensuring Your Tech and Processes Deliver Gold, Not CPR.”
Beyond the Buzz: AI in Action – Building Trust and Driving Sales from Click to Close
AI isn’t just a buzzword anymore – it’s a game-changer. This fast-paced session will take you behind the scenes to show how successful dealers are using AI in real time to build trust with consumers online and build bridges to in-store processes to close more sales. You’ll see how AI delivers insights, predictions, and automations that make your marketing smarter and your operations stronger – and how to put those in-action and to your advantage.
Key Takeaways:
- See AI Build Trust in Real Time – Discover how AI-powered experiences reduce friction and increase trust for shoppers and build confidence for dealers – turning clicks into connections and connections into more closed sales.
- Make Smarter Inventory Decisions – Learn how predictive intelligence helps dealers stock vehicles where demand is rising, eliminating guesswork while improving turn rates leading to more profitability and higher ROI on each and every car.
- Personalize Your Website to Convert More Shoppers – Explore how AI-enabled layout recommendations and targeting tools tailor the shopper journey to drive engagement and sales.
- AI in Action Empowers Your Team with Ready to Implement Insights – Understand how AI delivers real-time recommendations and automations to take away the guess work, helping sales and marketing teams focus on what works.
- Drive ROI Across Your Entire Operation and Organization – See how AI in action can help you optimize spend, improve lead conversions, and connect with more ready-to-buy consumers from first click to close.
BDC 3.0: How to Help Your Store Acquire More Customer Vehicles
As dealers look to acquire more inventory directly from customers, they often tap their BDCs to help. But here’s the problem: The ask often requires a new process, and a lot more information from sales and service about the customer and the trade/purchase offer for their current vehicle, than many BDCs are equipped to deliver. This session will help you bridge the gap, delivering best practices and process points to help your BDC drive more vehicle acquisitions and sales.
Key Takeaways:
- Connect your customer outreach to the last conversation or touchpoint about the customer’s vehicle
- Prioritize interested customers to boost your BDC team efficiency
- Answer customer questions about current purchase/trade-in offers
Omnichannel: Is it Your Dealership’s Kiss of Death or Pot of Gold? Ensuring Your Tech and Processes Deliver Gold, Not CPR
Each year, our industry has a “hot topic” that promises to revolutionize the automotive industry. This year, it’s all about omnichannel strategies. While 82% of shoppers want to use more digital tools, only 11% desire a complete digital retail experience, meaning 89% of the market craves a seamless omnichannel approach doing some parts of the deal online and some parts in-person / offline, but with the unified goal of enhancing customer satisfaction and driving sales.
However, research reveals that many dealers are falling short of delivering on this promise, leaving consumers with unmet needs in trade, car purchase, and F&I. This session will identify the “risk zones” in your dealership’s omnichannel strategy and provide actionable processes mapping out the step-by-step to ensure your approach is the lifeline for your business, not a desperate attempt at CPR.
Attend this session to learn how to achieve a competitive advantage: ultimately, mastering omnichannel strategies will give your dealership a significant competitive advantage, positioning you as a leader in delivering exceptional consumer experiences steered towards what today’s car buyers say they want, need and prefer.
Key Takeaways:
- Enhance consumer experience: discover new ways to meet consumer needs across trade, car purchase, and F&I, ensuring a smooth transition from online to in-person interactions. Learn what today’s car consumers say they want, need, prefer and prioritize.
- Identify risk zones: learn to pinpoint areas in your dealership’s operations that may hinder a successful omnichannel strategy.
- Implement effective processes: gain insights into the practical steps you need to take to transform your omnichannel strategy into a robust, life-saving approach that boosts customer satisfaction and dealership profitability.
About Jade Terreberry
Jade Terreberry is the Senior Director of Strategic Planning and host of the hit podcast For the Road Forward for Cox Automotive, with a focus on our Consumer Brands, Autotrader and Kelley Blue Book. She joined Cox Automotive in 2015, after truly growing up in the automotive industry. At her father’s dealership, she was answering the switchboard phone system at age 8, completing paperwork while in college and doing everything in between. With deep firsthand knowledge of the end-to-end dealership business and having spent much of her life and career working in the dealership and automotive industry, her focus is helping dealers solve the challenges of the business today and plan for the future.
About Patrick Janes
Patrick Janes brings more than 30 years of automotive industry knowledge to Cox Automotive. He is AVP for vAuto’s vehicle management solutions. Having previously managed day-to-day operations as a dealership general manager for ten years, Patrick knows the importance of having a vehicle management system that is built to optimize ROI and supports the dealer’s strategy.
Before his dealership experience, he spent much of his career working with dealers across the country in several field offices for an OEM. Patrick received his bachelor’s degree in industrial engineering from Bradley University and serves as an adjunct professor at Northwood University.
Explore DDCE2025
#DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail community together. Attendees are able to cultivate business relationships and growth through its expo hall, networking activities, and insightful sessions that attract dealership and OEM professionals from across the U.S. who are seeking new ways of enhancing dealer operations.
The show has been redesigned in 2025 to offer a more focused experience over two days, with restructured sessions and expanded expo hall time. The new format gives attendees the time and space to focus on what matters most to them.
“We’re excited for attendees to experience the innovative updates Digital Dealer has put in place,” said Group Show Director Jaymie Nielsen. “All content is thoughtfully scheduled with no overlap and includes dedicated expo hours to maximize engagement.”
Digital Dealer Conference & Expo will include:
- Dedicated Expo Hall hours to discover new solutions, make connections with peers, and fast-track your buying decisions.
- 25-minute expert led talks that provide a deep understanding of the topics and trends dominating the industry today, all in an easy-to-digest package.
- 90-minute hands-on, immersive sessions so you leave with a clear understanding of not just what to do but how to execute it.
- The Ultimate AI Hackathon, an exhilarating workshop designed by Brent Wees of idea.meet.plan where teams battle it out to create innovative AI-driven marketing solutions.
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. There is also Non-Exhibitor Conference & Expo Pass.
Two days. Endless value. Check it out and save your spot!
Click here to register now.
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