sellmyride, the fast-growing platform helping car dealerships source inventory directly from private sellers, has announced that Chip Perry, former President and CEO of AutoTrader.com and TrueCar, has joined as Chairman. Robbie Bezdek, former Senior Vice President of Automotive at iHeartMedia, has also joined to support the company’s next stage of U.S. expansion. Perry is also an Operating Partner at Automotive Ventures, which is an investor in sellmyride.
Perry is widely regarded as a pioneer in the automotive digital space. As the founding CEO of AutoTrader.com, he helped build the company into the largest third-party vehicle shopping site in the U.S., with over $1.5 billion in annual revenue and 20,000 dealership partners. His leadership in shaping digital marketplaces, from AutoTrader to Kelley Blue Book and leading software companies like vAuto and VinSolutions, has transformed the way cars are bought and sold.
“The reason I got excited about sellmyride is because it solves an always-on problem for dealers: acquiring high-quality inventory efficiently,” said Perry.
Despite the explosion in digital solutions available to dealers, “there’s still a huge open and unmet need for dealers to source used cars directly from the public. sellmyride fills that need better than anything I’ve seen on the market in the last 25 years.”
“In the U.S., dealers rely heavily on trade-ins, auctions, or ad hoc street purchases, but most don’t have the in-house muscle or marketing capability to consistently attract private sellers. sellmyride changes that.”
“What we’re providing is a new weapon in the dealer’s arsenal, something that immunizes them from the onslaught of national players like CarMax and Carvana who are taking inventory out of local markets. Why shouldn’t our clients capture those cars? That’s what we hope, that’s what we dream about, and that’s what we’re inspired to do.”
sellmyride is not a generic lead generator, it is an always-on, dealership-branded platform designed for operators looking to acquire 50-100 and even more units per month directly from private sellers. This level of scalable, exclusive sourcing is unmatched in today’s market.
Bezdek, former Senior Vice President of Automotive at iHeartMedia, brings deep expertise in marketplace operations, media strategy, and dealer engagement.
“Having worked across both marketplaces and media, I’ve seen firsthand how difficult it is for dealerships to consistently acquire the right inventory,” said Bezdek.
“sellmyride removes that friction, giving dealers a direct pipeline to high-converting, motivated sellers through a branded, always-on solution to acquire 50+ vehicles per month from the public.”
Dom Pope, President of sellmyride, commented:
“To welcome Chip and Robbie is a huge moment for us. Chip helped define what digital retail means in this industry. Robbie comes to sellmyride with 20+ years of experience working with dealers, from the showroom to the boardroom, at some of the largest automotive and media companies in the U.S.”
With their guidance, sellmyride is accelerating its vision to become the go-to platform for dealership inventory acquisition, helping dealers source more efficiently, protect local market share, and thrive in a fast-changing automotive landscape.
Juan Flores, formerly of Kelley Blue Book, joins with extensive experience in crafting high-performing customer and dealer acquisition journeys. Sal Khan and Jay Urban, both with over 20 years of automotive experience — the majority of it at Cox Automotive — also join the team, bringing deep relationships with decision-makers across dealer groups. Their focus will be on helping partners unlock unfair competitive advantages through sellmyride’s platform.
About sellmyride
sellmyride partners with car dealerships to power their vehicle acquisition strategy through a bespoke, data-driven platform. Combining geo-targeted ads, optimized landing pages, and high-converting user journeys, sellmyride helps dealers connect with motivated private sellers,increasing inventory volume and ROI while reducing reliance on auctions.