Jeff Wyler Automotive Family’s Kevin Frye is back for another great session at Digital Dealer Conference & Expo 2025. This year he will be hosting a session titled “CDP – Trendy Buzzword or the Real Thing?”
Kevin Frye
Learn firsthand the benefits and drawbacks of the “CDP Journey” at the Jeff Wyler Automotive Family. Do you need a CDP? Will it save you money? Does it really work? Or is this just another trendy buzzword? In this session you will learn how to apply a CDP to your marketing efforts, and more importantly, you will have a transparent conversation as to whether a CDP would or would not strategically work for you, whether you should manage your CDP yourself, or partner with an outside provider or your OEM with a CDP strategy.
Key Takeaways:
- Learn how to identify the best CDP provider that matches up with the size of your dealership and your goals.
- Build customer loyalty by leveraging your CDP data and making customers feel truly valued while keeping them in your ownership cycle.
- Follow the journey of collecting and completing data hygiene on your first party data – and how that will save you money.
About Kevin Frye
Kevin Frye is the Head Coach of Marketing with the Jeff Wyler Automotive Family, one of the top 25 dealership groups in the United States. Named as one of the top 5 influencers changing the automotive industry today by Automotive News, he has been a leader in the industry with the use of auto subscription, virtual & augmented reality, Google Analytics, formless websites, & digital retailing. Before his work with Jeff Wyler, Kevin was an independent business owner who pioneered selling cars online for both dealerships and individual consumers, selling over 500 cars on eBay in one year alone.
Kevin was a Naval Aviator for 8 years, with extensive flight hours in Desert Shield & Operation Southern Watch, as well as over 200 combat hours in Desert Storm. He has used the leadership skills he learned in the Navy to keep the Jeff Wyler Automotive Family at the front edge of automotive eCommerce.
Explore DDCE2025
#DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail community together. Attendees are able to cultivate business relationships and growth through its expo hall, networking activities, and insightful sessions that attract dealership and OEM professionals from across the U.S. who are seeking new ways of enhancing dealer operations.
The show has been redesigned in 2025 to offer a more focused experience over two days, with restructured sessions and expanded expo hall time. The new format gives attendees the time and space to focus on what matters most to them.
“We’re excited for attendees to experience the innovative updates Digital Dealer has put in place,” said Group Show Director Jaymie Nielsen. “All content is thoughtfully scheduled with no overlap and includes dedicated expo hours to maximize engagement.”
Digital Dealer Conference & Expo will include:
- Dedicated Expo Hall hours to discover new solutions, make connections with peers, and fast-track your buying decisions.
- 25-minute expert led talks that provide a deep understanding of the topics and trends dominating the industry today, all in an easy-to-digest package.
- 90-minute hands-on, immersive sessions so you leave with a clear understanding of not just what to do but how to execute it.
- The Ultimate AI Hackathon, an exhilarating workshop designed by Brent Wees of idea.meet.plan where teams battle it out to create innovative AI-driven marketing solutions.
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. There is also a Non-Exhibitor Conference & Expo Pass.
Two days. Endless value. Check it out and save your spot!
Click here to register now.
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- Get Hands-on Experience at #DDCE2025 with Our New 90-Minute Deep Dive Sessions
- Full Conference Schedule