President Donald Trump’s 25% tariff on all cars imported to the United States has sent ripples through the global automotive industry. Officially implemented on April 3, this policy is already reshaping manufacturing decisions and trade strategies. Everything seems to be in flux as automakers reevaluate their approach to the U.S. market. Some are shifting production […]

In recent years, video has emerged as a highly effective and increasingly preferred tool in digital marketing. Google reports that nearly 60 percent of auto shoppers say online videos have influenced their purchasing decisions. Furthermore, videos generate 12 times as many shares on platforms like YouTube than text and images combined. Given this compelling data, […]

Lotlinx has announced the appointment of Kerri Wise as its new Chief Marketing Officer. Wise will lead marketing strategy, brand development, and dealer engagement efforts as the company expands its artificial intelligence and machine learning offerings. Under Wise, Lotlinx will prioritize strengthening the brand’s visibility across both digital and traditional platforms. Enhancing thought leadership and […]

At DigitalDealer.com, we are frequently asked if we accept articles from outside contributors. The short answer is “Yes, we do.” The longer response is that we have certain criteria for what is submitted. When it comes to news stories, we prefer to write our articles in-house or cross-post them from other Emerald publications. That allows us […]

Honda appears to be the average consumer’s favorite car brand, at least according to the Kelley Blue Book 2025 Consumer Choice Awards. Honda nearly swept the mainstream brand categories, securing the titles of Best Overall Brand, Most Trusted Brand, Best Value Brand, Best In-Vehicle Experience Brand, and Best Performance Brand. This isn’t the first time […]

My experience in the auto industry has taught me that uncertainty is part of the business. Dealers continuously respond to external factors beyond their control, whether it’s tariffs, supply chain disruptions, or economic fluctuations. Sure, it’s never easy. But it’s not hopeless either. In fact, the best hedge I’ve ever seen is being prepared to […]

What’s new for our annual Digital Dealer Conference & Expo 2025? In short, everything. We’ve heard your feedback and are making expansive changes from the duration of the show to the expo floor. This your chance to hear an in-depth review of what to expect in October from our new Show Director, Jaymie Nielsen, and […]

With the advent of digital dealer brands like Carvana and CarMax, as well as expanded options for online purchases through traditional dealers, more consumers are opting to research, buy, and finance vehicles online. In fact, according to Consumer Affairs, only 3 percent of vehicle purchases are completed fully online today, but 23 percent would consider […]

More than one-third of customers are interested in purchasing insurance directly through auto dealers according to J.D. Power’s U.S. Insurance Shopping Study. This concept is known as embedded insurance and particularly attracts Generations Y and Z with 47 percent showing interest. This trend appears just as auto insurance premium increases have finally slowed after multi-decade […]