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DealerPoint: May 21-23, 2024
Conference & Expo:
October 8-10, 2024

REGISTER NOW EXHIBIT / INQUIRE
Q

Webinars:
On Demand Webinars
October 15, 2020

“What’s So Funny ‘Bout Peace, Love, and Understanding?”

Webinars:
October 15, 2020

“What’s So Funny ‘Bout Peace, Love, and Understanding?”

VIEW ON DEMAND

Let’s admit it – this was far from the “Summer of Love.” After our August webinar, “The Diminished Value of Traditional Advertising” and September’s blistering treatise on radio, “I Learned it From You, Dad!”, let’s bring your traditional and digital agencies together in October.

Dealers need great art, great copy, and great code. “My traditional agency does my TV and radio, and my digital agency does my Google” will not help your dealership grow! The cool kids and the nerds have to “come together, right now.”

As the person in the dealership responsible for advertising results, “You may say I’m a dreamer, but I’m not the only one.” We can get these two to the chapel. Tune in for a fun afternoon.

Primary Learning Objectives:

1. Learn how you can bring your traditional and digital partners together. In this case, 1+1=3.
2. Ever try introducing a new cat to your dog? This will be equally as hard – though we’ll make it as painless as possible. Learn how to position this union as the best for all. Once you see the possibilities, you will never be able to imagine going back to the old way…

 

Speaker:

Rob Stoesser

Rob Stoesser

Vice President, C-4 Analytics

Rob Stoesser brings a comprehensive knowledge of and sincere passion for the automotive industry to C-4 Analytics, where he serves as Vice President. Rob has explored and excelled in many facets of the automotive world for the better part of three decades, working directly with and for dealerships, vendors and manufacturers from around the world.

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