It may not be glamorous or get all of the attention, and the GM may not even know where the service department is – but service campaigns make money. Let’s devote some time and show some love to the Fixed Ops team.
Primary Learning Objectives
1. Learn how to bridge the gap – the majority of Fixed Ops directors are not digitally savvy, and they need your guidance.
2. Discover how the general manager can reallocate funds, instead of needing to devote “new money” to the cause.
3. Learn how to avoid jumping right into “selling from service.”
4. Find out what your service manager is really saying.