As both consumers and advertisers are rapidly migrating from linear to Connected TV, new technologies are improving the ways we target customers, buy ad placement, and deliver dynamic content to Connected TV viewers.
During this webinar, Hoot Interactive will explore many of these new capabilities and the value they can add to your TV advertising campaigns. With a focus on dynamic ad content and behavioral audiences, you will learn how to combine the historical success of TV advertising with advanced digital capabilities that will engage consumers in ways never before possible.
Primary Learning Objectives:
1. Discover how much reach is lost with linear TV audiences.
2. Learn how much budget should be expanded to reach CTV viewers.
3. Learn about dynamic CTV ads and how they will improve sales.
4. Uncover how you could develop a successful CTV advertising plan.