Dealers are already bemoaning that they can’t get inventory and that they want to cut expenses further. This is your opportunity to shine, Digital Marketer! You don’t need more customers, you need better customers. Let’s focus on getting better deals to walk through the front door.
Hear from C-4 V.P. Rob Stoesser, and C-4 Associate Director of Paid Search, Sam Duncan to learn the strategies used to increase grosses in an inventory-constrained market.
Sponsored by C-4 Analytics.
Primary Learning Objectives:
- You don’t need more leads, and you don’t need more inventory. You need better-qualified leads from shopper segments generating higher grosses. Now is the time to really drill-down and understand your “best customer” and use the best data to get in front of more people just like them.
- Learn which reports, data, and audiences will help you zero-in on the best buyer, and how to convince those shoppers that you are the only store they should consider.
- The principles we’ll discuss hold true in any market but will certainly get the attention of the dealer in an inventory-constrained market.
Vice President, C-4 Analytics
Rob Stoesser brings a comprehensive knowledge of and sincere passion for the automotive industry to C-4 Analytics, where he serves as Vice President, OEM. Rob has explored and excelled in many facets of the automotive world for the better part of three decades, working directly with and for dealerships, vendors and manufacturers from around the world.
Associate Director of Paid Search, C-4 Analytics
Sam Duncan is the Associate Director of Paid Search at C-4 Analytics. He has ten years of experience as an AdWords- and Bing-certified professional and has trained over 200 employees in Google AdWords. Prior to coming on with C-4, he managed advertising accounts across a variety of industries and has spent time working closely with Google, where he started as a customer support specialist and then became a lead trainer for the AdWords Service Project.