In an era of smartphones and on-demand everything, local businesses are collectively coming to a rather daunting understanding—online reviews could make or break a business. The way customers seek out and do business has shifted dramatically over the past few years, and with it, their expectations. Recent studies have shown that customers expect more convenience and technological access than ever before. And they’re more willing to leave a business if their expectations aren’t met. If you want to stay competitive and win customers before they even walk into the showroom, you’ll need to revamp your customer journey from the perspective of a modern consumer.
Join Podium experts to learn about 6 local SEO myths that need busting and find out how you can improve your online reputation accordingly. Hear from Hayley Sonntag, Sr. Marketing Specialist, Podium, and Isaac Hernandez, Director of SMB Auto, Podium.
Sponsored by Podium.
Primary Learning Objectives:
- New consumer trends
- A guide to improving your GMB listing
- A step-by-step on gathering more high-quality reviews
Sr. Marketing Specialist, Podium
Hayley Sonntag has worked in many areas of marketing including demand generation, market research and communications. She works with hundreds of local businesses up their online conversion, increase lead generation, and create a convenient customer journey at every step. When she’s not brushing up on her card game skills, Hayley enjoys seeing the latest movies and hiking in the mountains near her home.
Director of SMB Auto, Podium
Isaac Hernandez heads up the Automotive team at Podium. He has years of experience working specifically with hundreds of dealerships to solve business problems and streamline client communications. He has a keen understanding of business practices from his experience. Isaac has his BS in Business Administration from Weber State University.