Generative AI has taken the world by storm, but with everyone chasing the “silver bullet,” lots of people will likely get burned. In this session, we’ll help dealers understand what’s really needed to turn the promise of AI into actual business results. We’ll shine a light on the shortcomings of ChatGPT and we’ll take a deep dive into how one leading dealer group is seeing remarkable results by integrating AI into their existing operations.

Key takeaways:

– How to actually use AI to enhance and optimize processes in-store

– How much more productive staff can be by leveraging AI in day-to-day operations

– Why pre-trained LLM’s and automotive-specific models work a hell of a lot better than just out-of-the-box ChatGPT