“My leads are bad” – is that true, or is there another reason your team isn’t closing at the rate you expect? If you question “why don’t our leads response to us” and you have a low contact rate then your BDC/Internet Sales department may have some Response Robots, when they have the potential to be Lead Detectives.

Learn how to balance automation with personalization. The need for both is critical, but having automation where personalization is needed can lead to disaster. The first irrelevant message that you send to your customer is the last communication they will read, so make every message count.

Find out how to turn Response Robots in your department into Lead Detectives and empower them to create responsive customers and win more sales!

Learning Objectives:
* Response Robot vs. Lead Detective – how to help your team analyze lead details that can lead to engaged customers
* Lead sources – how to ensure your team is emphasizing the right message, call-to-action, and “promise” for different lead sources
* Check your tech – how your CRM may be losing customers for you and what to do about it