Event Marketing is a strategy used by car dealerships to promote their vehicles, services, and overall brand through organized events. These events can range from new car inventory, exclusive test drives, and service workshops to participation in lar
CarGurus completed the acquisition of CarOffer, purchasing the remaining minority equity interests for $75 million on Dec. 4. CarGurus acquired a 51% interest in CarOffer in January 2021 and announced plans last month to accelerate the purchase of th
Event Marketing is a strategy used by car dealerships to promote their vehicles, services, and overall brand through organized events. These events can range from new car inventory, exclusive test drives, and service workshops to participation in lar
Step One Automotive Group will dedicate 25 Days of Giving within the communities they serve in Alabama, Florida, and Georgia. Throughout the month, expect to see Step One Automotive Group team members spreading holiday cheer to those in need. “
While values declined slightly this year, 2023 is on pace to be the third most active year for the selling of U.S auto dealerships. That is one of the main takeaways of the Haig Report for third quarter 2023 that stated at least 385 rooftops have tra
When consumers purchase cars at an auto dealer, they often buy supplemental products and services called voluntary protection products (VPPs). These provide additional coverage and protection for certain vehicle components or services not covered by
Car dealers are asking President Joe Biden to “tap the brakes” in his administration’s electric vehicle (EV) push. A total of 3,882 franchised car dealers the U.S., calling themselves the EV Voice of the Customer, published the letter on No
A recent report found car dealers offering consumers the ability to do a deal online has grown to 40% in the last year—but an urgent need to cutdown on repetitive steps happening in the showroom. Nearly all car dealers currently using digital retai