Integrated Solution Makes Desking Deals, Streamlining Operations, and Tracking Results Faster and Easier Than Ever Before
BURLINGTON, Vt. — Dealer.com announced today the latest groundbreaking enhancements to its customer relationship management (CRM) solution, giving customers an unprecedented level of visibility and control over their operations. The company has digitally refreshed one of the most widely used and celebrated tools in the industry: the Pencil Tool.
The Dealer.com Pencil Tool simplifies and streamlines the negotiation process. It allows dealers to accurately and quickly deliver an infinite number of payment options by simply entering a vehicle’s selling price. Additionally, the Dealer.com CRM solution is seamlessly configured for mobile devices, giving users a consistent experience “under glass”, and allowing them to manage finance negotiations with flexibility and ease.
The company has also enhanced its CRM solution with Configurable Dashboards, which provides dealers with a deep level of visibility into their customer activity and operational performance. Dealers can set up specific reporting dashboards allowing them to instantly view and compare critical data such as month-to-date sales, sales origin, appointment details, salesperson performance and customer activity from store to store.
“These CRM components are a major leap forward for us. They allow us to leverage our rich set of data, expertise and industry insights in an innovative, meaningful way for our customers,” said Dealer.com president and CTO, Rick Gibbs. “There are three things that make our CRM solution unlike any other: it is designed from a dealer perspective so it addresses real-world needs; it’s built from the ground-up to integrate into our platform; and components such as our Pencil Tool leverage data throughout the entire Dealer.com platform, which intensifies the visibility and control of the dealer’s entire operation.”
“We have used Dealer.com solutions for years because they understand our market and our customers, and they build solutions that easily integrate, and CRM is no exception,” said Matt Browning, partner with Browning Automotive Group. “We trust that by using the Dealer.com CRM solution we will have great knowledge at our fingertips that will help us sell more cars.”
The company’s CRM solution was developed with dealer input, ensuring it was designed to meet real-world needs and expectations for flexibility, ease-of-use, and relevancy. To learn more about the Dealer.com CRM solution, please visit http://www.dealer.com/products/crm.htm
About Dealer.com
Dealer.com is a leader in automotive digital marketing solutions – serving automotive retailers, manufacturers and media companies worldwide. The company’s innovative, award-winning digital marketing and advertising platform helps significantly lower the cost of customer acquisition, enhancing dealers’ efficiency and profitability. The company employs over 600 people in its Burlington, VT, and Manhattan Beach, CA, offices. Dealer.com’s commitment to employee health and wellness makes it one of the country’s most desirable places to work, and in 2011 was named best overall company in the U.S. at the American Business Awards for companies with fewer than 2,500 employees. Visit www.dealer.com for more information.
SOURCE Dealer.com
