As we head into spring, warmer weather, baseball and car buying season, now may be a good time to target a few areas where your dealership could improve its customer reach.
With 90%+ of car shoppers using the Internet to begin their purchase process, updating your web page may be a good place to start. Are you using the same, canned content found on hundreds of other websites across the country? It doesn’t have to be this way; developing custom content is achievable with the right plan. If driving more website traffic and converting more visitors are goals of yours, you’ll need to understand why custom content is crucial to the success of your website, and the key components to developing effective landing pages.
Here is another stat to consider. With 84% of Americans acknowledging that online evaluations influence their purchase decisions, an online reputation management strategy is no longer simply a ‘nice to have’ for today’s dealerships – it’s a necessity. The objective is to create an online reputation that enhances the public’s opinion of your dealership and its employees. This perception should convert to sales. Are online reviews helping your dealership drive sales? Today there is quantifiable data that shows the correlation between star ratings and vehicle sales performance. And if you build your online reputation with real, credible reviews, this can be another effective sales tool for your dealership.
While there may be many new tactics to consider, there is only one place you need to go to learn the latest digital strategies to attract, retain and convert more customers in your market.
The 14th Digital Dealer Conference & Exposition will feature over 100 sessions, workshops and case studies designed to customize a learning plan based on areas of improvement needs. Attending dealers and managers can target strategies across departments by selecting sessions from nine tracks, each addressing a vital part of dealership profitability.
- Digital Marketing
- Social Media
- Data & Analytics
- Management
- New Sales
- Fixed Operations
- Pre-Owned Sales
- CRM & Telephony
- Reputation & Loyalty
Plus you can learn directly from dealership stars like Nicholas Williams and Kevin Gordon of the Pattison Auto Group. These Gen Y leaders that will show you how to transform your website into a powerful sales resource in their session:
The Most Valuable Web Page You’ll Never Build
Learn how to build high-performance landing pages which will drive more website traffic and revenue
In addition to dealership speakers, you can learn from industry thought leaders such as Heather MacKinnon of DealerRater who will show you how to best manage your online reputation in her session:
The Proof is in the Numbers – Reviews Drive Business
DealerRater-Polk Study on the correlation between online star ratings and increased dealer sales
Visit www.DigitalDealerConference.com to review the growing list of selected thought leaders ready to present game changing strategies to advance your business this May 7-9 in Orlando, FL. These professionals have one objective in mind, present the latest digital marketing strategies to help dealership owners and operators sell and service more vehicles more profitably.
Visit the new interactive agenda to preview sessions in each track. Session ‘cards’ clearly identify the speaker, session title, synopsis, track and skill level designation so you can begin to create the line-up that is laser focused on your business – choosing the exact information most suited to your individual opportunities and challenges.
Plus, powerhouse marketing specialists Avinash Kaushik, Jay Baer and Mark Schaefer will deliver keynotes addresses focused on the evolution of social media, technology, data and what your dealerships needs to do to profit from it.
Digital Dealer Learning Labs will return featuring industry gurus in Google, Facebook, social media strategies, BDC development, video marketing, fixed operations and more. Working at tables of five with fellow dealers and managers, Learning Labs provide one on one coaching and tangible ideas tailored to the unique situation of each dealership attendee.
Digital Dealer Innovation Hours, focused demonstrations of the most innovative new products, will show dealers and managers new technology and how it might benefit their dealerships. Segmented by product categories such as auction tools, CRM and DMS to name a few, attendees will be able to consider a wide variety of technology solutions designed to improve dealership operations, customer satisfaction, and market reach. Digital Dealer Innovation Hours will be served in theater areas so you can sit back, relax and just hear the features and benefits of new technology.
Experience the progression of digital marketing and how your dealership can stay ahead of the curve. There is no better way to advance your operation than by attending a Digital Dealer Conference & Exposition.
Visit www.DigitalDealerConference.com to see how the industry’s leading automotive digital strategy conference can help grow your business.
