According to a data from Dataium, the conversion rate of the average unique visitors to shoppers was up 61% during the month of October 2012. This information is based on statistics for national automotive Internet behavior for October 2012.
Below are a few key statistics from Datium’s data for October 2012
- Average Unique Visitors to per Websites: 4,520
- Avg Unique Visitors to Shoppers (conversion): 60%
- Page views per shopper: 10
- VINs viewed per active visitor: .21
- Average shoppers to lead:
- LTAV (lead to active visitor): 3.83%
- LTV (lead to visitor): 2.25%
- Search Percentages:
- New: 40%
- Used: 60%
