Trending Auto Retail News
U.S. Military Service Members Receive Special Toyota Deals from Southeast Toyota Finance
Southeast Toyota Finance announced the continuation of its military rebate program for 2013. In recognition of service members’ contributions to our nation, they remain eligible for a $500 rebate when they lease or buy any new Toyota or Scion vehicle. “At Southeast...
Ignition Systems: Tough to Work On, Essential to Engine Health
The pro mechanics at One Dirt suggest developing a deeper understanding of the risks, issues and tricky system behind that spark that gives life to each internal combustion-powered car. Ignition systems are incredibly tough to work on, so here you can view an...
Kia’s Consumer Reviews at Work, Both Online and On the Lot
eConsultancy reports on Kia Motors' use of consumer reviews. Kia employed Revoo in their recent TV, print and dealership campaign to assist in reaching customers during the first quarter of 2013. Through this newly segmented ability to rate both the cars and the...
GM “Finds New Roads” Back to Facebook
According to Ad Age, after a year-long celibacy from the hallmark social media venue, General Motors has returned to Facebook's paid advertising. Paid advertising makes up most of Facebook's bread and butter, and Zuckerberg welcomed GM's contribution back with open...
Stabenow Seeks to Re-open Federal Auto Loan Program
According to The Detroit News, Senator Debbie Stabenow is pushing to re-open the federal auto loan program. Comments from Congress and the Energy Department indicate support in Washington to be unfavorable, however, with so many applications and so much need,...
Ford Announces New 2014 F-150 SVT Raptor Special Edition
New Ford F-150 SVT Raptor Special Edition answers customer calls for more exclusivity in addition to Raptor’s unmatched off-road capability Raptor Special Edition features a unique exterior color, exterior graphics and interior styling Raptor Special Edition helps...
Brand Refreshing Tips for Sourcing and Strategy
Search Engine Watch suggests giving your online marketing efforts a fresh look for spring. Re-evaluate your audience, take note of the market shift and do not forget that the search landscape is constantly changing. Make sure your key terms are up-to-date and invest...
Tell a Story, Shape a Brand
Take a look at the "eBay Thanks You" campaign. Visual storytelling can shape your brand. In both retail and reality, consumers connect with eBay through this beautifully filmed, well-written personal memorandum to a man's first Harley, and how he came to be reunited...
Sales Meeting Productivity and Reaching Your Team
From Eyes On Sales, managers explain the major reasons salespeople hate sales meetings, and what kind of value they should and should not have. Avoiding time-wasters, increasing productivity, and limiting talks of budget and goal-setting are some suggestions. Also,...
Sales Management, as Simple as Increasing Sales?
According to Eyes On Sales, leadership does not take micro-managing but helpful guidance. How can Sales Managers develop trust, and improve the performance of the salesmen they oversee? Providing helpful guidance, rather than encouraging more sales calls can help...
Breaking the Ice: New Methods to Personalize Email Leads
EyesOnSales explains how to differentiate your email from the next salesman's. View some best-practices you should re-develop when communicating with the modern consumer. These tips will likely get more response from cold leads. Two examples are given on how to...
Use Third-Party Publicity to Validate Your Brand
Dealerships marketers can take a step back from haggling with their budget planners when it comes to digital marketing. However, the ease of online marketing dictates that content must be superb. Without proper planning or strategy, no clear branding can be developed....
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