Trending Auto Retail News
What Not to Miss: Google Plus for Marketers
Good social media campaigns have grasped Facebook, YouTube, and know the up-and-coming value of Twitter. According to Uberflip, Google+ is still an underused marketing platform, despite being the second-largest social network in the world. Find out how to use it more...
Rethinking Marketing Strategy for Digital Consumers
According to Branding Strategy Insider, the sales "funnel" that retailers used to rely on needs some tweaking. With a much more complex digital trail leading consumers from TV to internet to Facebook or Twitter, most companies need to overhaul their marketing...
Advanced Closing Sales Training Online Course Released By Joe Verde
ORANGE COUNTY, CALIFORNIA – Subscribers to JVTN®, Joe Verde’s virtual sales training network for the automotive industry, now have access to a new advanced training course that focuses on how to become a “master closer” in the automotive business. “This training...
Best Practices for Used Vehicle Investments
vAuto provides insight on dealership inventory management. Keeping an eye on your ROI will help dealers develop discipline in purchase so that gross profits expand. Holding onto cars that have too much investment in them already represent major loss when running a...
Google Analytics Tips for Email Campaign Tracking
Smart Insights suggests some new and improved tactics for using Google Analytics to improve your email marketing. Advanced segments can establish patterns for the way that visitors behave after viewing certain emails, and setting up goals in Analytics can help you...
Social Media Security: Train Your Employees to Safeguard Your Business
Entrepreneur Magazine suggests that businesses take social media security more seriously. Where do dealers draw the line between personal and professional? Take some tips from the U.S. Military and consider what information is business- and customer-compromising. For...
5 Mistakes to Avoid with Pay-Per-Click Advertising
Entrepreneur provides some useful tips to avoid when engaging in PPC advertising. Some useful tips for PPC veterans and those just starting out on this commonly misused (and costly) marketing tool include: Stop relying on "broad-match" keyword topics Running the...
Regulatory Highlights: F&I Income Changes, Mobile Ad Regulations and Legal Defect Clauses
This quarter in the auto industry has undergone many changes in auto sale, lawsuits and financial regulations. Keeping up with rules and regulations as they change and adjust for new cases is an essential part of avoiding federal and state-wide pitfalls for dealers....
NHTSA Recalls: Side Air Bags May Rupture, and Parking Brake Cable Malfunctions
NHTSA covered 4 Japanese Manufacturers' major recall that tanked Toyota's stock this week in the following campaign. Check out some cable malfunctions from Chrysler group as well. Please click on the following NHTSA Campaign ID links to view the recall information....
Build a Better Service Department Through Good First Impressions
According to Motor.com, no matter how high your service department's standards, the first impression your department gives may be off-putting to the customer. Consider taking some pictures of your service department: from the street, from inside, and views the...
ADP Dealer Services to Host Inventory Management Summit
ADP Dealer Services, a division of Automatic Data Processing, Inc. (NASDAQ: ADP) announced they will be hosting multiple Inventory Management Summits for automotive retail dealers during the month of April. These clinics will be held in Florida, Maryland and New...
NCM® to Host Open House for Buy Here Pay Here Dealers Attending NABD 2013 in Las Vegas
NCM Associates (www.ncm20.com), a leading provider of 20 Groups, training, retail operations consulting, and operations benchmarking services for franchised, independent and BHPH automotive dealers, is sponsoring the 2013 National Alliance of Buy Here, Pay Here...
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