Trending Auto Retail News
The Most Outrageous Marketing Rumors
The most outrageous marketing rumors, according to iMediaConnection. File it under "sad but true." A long time ago, an editor told me that working the word "rumor" into a headline would generate more traffic than a similar story without the infamous R-word. People...
Becoming a Leading SEO Mechanic
Becoming a leading SEO mechanic, according to Search Engine Watch. Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what they can do with...
Generations Y, Z Show Strong Willingness to Pay for Advanced Car Technology
A new GfK analysis shows that Generations Y and Z are not just savvy about new car technologies, but also willing to pay more for a variety of advanced auto features. The trick for car makers and after-market vendors is to harness that interest while staying within...
Gubagoo Launches ‘Vehicle Matching’: Super Intelligence for Dealership Websites
Gubagoo Inc. announced the launch of Vehicle Matchingsm (VM), a patent-pending predictive technology that makes dealership websites more intelligent and able to increase lead volume and sales. Using its predictive technology to analyze a visitor’s click patterns,...
Scott Volkswagen Sticks with Auto/Mate’s DMS for Cost Savings, Customer Service and Streamlined Processes
Auto/Mate Dealership Systems (http://www.automate.com) announced today that Scott Volkswagen, the largest Volkswagen dealership in New England, has saved more than half a million dollars since switching to Auto/Mate's dealership management system (DMS) in 2006. Scott...
Millennials Want it All: Digital, Social and Face-to-Face Interaction When Making a Big Purchase, Says FordDirect Survey
FordDirect announced the results of its Automotive Consumer Marketing Survey. The findings confirmed the importance of having a strong online presence and reputation while continuing to communicate to consumers in a tailored manner. “Consumers are bombarded with...
Internal Combustion as a Term of Art
Internal combustion as a term of art, from The New York Times. The state of the internal-combustion art has never been more artful. Direct fuel injection, variable valve timing, computer-controlled ignition systems and a hundred other technologies have become tools...
New Chevy Will Run On Natural Gas And Gasoline
New Chevy will run on natural gas and gasoline, according to Peak Oil. General Motors says the 2015 Chevy Impala will have a “bi-fuel” version that runs on both natural gas and gasoline. Natural gas has long been seen as a solid alternative fuel. But it’s not nearly...
Hyundai recalls 27,500 Genesis cars for braking issue
Hyundai recalls 27,500 Genesis cars for braking issue, according to The Detroit News. Hyundai Motor Co. said Monday it will recall 27,500 2009-2012 Genesis cars in the United States to change the brake fluid after complaints of braking problems, including one crash....
Facebook Launches New Retargeting Capabilities
Facebook launches new retargeting capabilities, according to Search Engine Watch. New retargeting options are coming to Facebook that won't force you to go through FBX (Facebook Ad Exchange). Advertisers will no longer need to manage their Facebook retargeting...
eBay Motors survey: Auto Shoppers Want Streamlined Dealer Experience
Nearly half want a confirmed price before heading to the dealer; most only want to spend 30 minutes to 1 hour at the dealership Auto shoppers are doing all they can before setting foot in a dealership to make the car-buying process as streamlined as possible,...
Focus on the Job, Not the Candidate
How much easier would it be to hire great employees if you only attracted cream-of-the-crop applicants? Unfortunately, the reality today is quite different, as only 20 percent of salespeople turn out to be star closers. On the fortunate side, I’ve discovered how the...
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