Trending Auto Retail News
Dataium Study: Carfax Reports Help Dealers Drive More Conversions
According to a new independent study by Dataium, the largest aggregator of in-market automotive shopper behavior, dealers using Carfax on the Internet engage more visitors and improve lead conversions on their website. Commissioned by Carfax, the findings from the...
Russel Toyota: Up 41% Year To Date in Late Model Trades and 22% Year over Year from New Marketing Strategy
Many dealers face the challenge of effectively reaching the right customers with the right message. Furthermore, a greater challenge is bringing those customers into their showrooms and service bays again and again. Consumer shopping habits have shifted in recent...
Are you managing your sales counter?
Are you managing your sales counter, from SearchAutoParts.com. I have never met a great relationship-based salesperson who didn’t need a sales manager to keep them consistent. Selling is not like riding a bicycle; there are good days and bad days. Most of this swing...
Computer Driven Cars will Convulse the Automotive Industry
Computer driven cars will convulse the automotive industry, according to The Detroit News. You’ll have to rethink everything you thought you knew about cars when they start driving themselves. It’s not just about being able to ride in the back seat reading a book,...
Latest Recalls from NHTSA
NHTSA Campaign ID Number: 13V584 Manufacturer: Ford Motor Company Make / Model Years: FORD / 2013 Subject: Engine Compartment Fuel Line May Leak NHTSA Campaign ID Number: 13V583 Manufacturer: Ford Motor Company Make / Model Years: FORD / 2013 Subject: Engine...
ESPN Survey: Men Outspend Women During Holiday Season
Men outspend women during holiday season, from AdAge. As marketers duke it out in the critical holiday sales season, they'd be wise not to forget about a key demo: men. Yes, men -- who outspend women during almost every annual holiday, according to a study from ESPN...
Get your hot car deals on Black Friday
Get your hot car deals on black Friday, according to Examiner.com. If you've been biding your time, waiting for that hot sale when you can finally pull the trigger and dole out the big bucks for a car, then wait no longer. Black Friday, typically the day after...
13 Communication Tips to Help Survive Thanksgiving
13 communication tips to help survive Thanksgiving, from Ragan.com. I usually write about business communication tips but since most of us won’t be working on Thanksgiving, we’ll have to communicate with relatives or friends. It might be easier to go to work. Here are...
27 Marketing Myths (that we all believe)
27 marketing myths, from iMediaConnection. Myth: Apple is amazing at social media marketing Reality: Apple has no presence on social media As of 2013, Apple has yet to claim a Twitter account, Facebook page, or any other type of social media presence. Other holdouts...
5 Ways to Become Data Literate in Digital Marketing
5 ways to become data literate in digital marketing, according to Ragan.com. In the 1800s, during the early developmental stages of the steam locomotive, it was commonly believed that train cars would look like stagecoaches. At that time, who would have guessed that...
Seven Ways to Energize Sales
Seven ways to energize sales, according to Entrepreneur. In this highly competitive marketplace, it's vital to keep your marketing campaigns fresh, new and on target. This fall, kick your marketing into high gear with this seven-point checklist. 1. Reestablish...
Swaplease.com Announces Holiday Promotion to Start on Black Friday
Realizing that more retailers are expanding their Thanksgiving weekend holiday promotions, Swapalease.com announces its 2013 seasonal promotion will commence on Black Friday and run through Cyber Monday. The nation’s largest online car lease marketplace will offer a...
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