Trending Auto Retail News
Survey Says… Surveys are a Valuable Automotive Marketing Tool!
Most automotive dealerships and businesses are currently doing some form of marketing. You may be sending out email newsletters, notifying your customers of their appointment times with quick text message reminders, and even advertising your vehicles and special...
Selling with Confidence!
Selling is a transfer of emotion. If your advisors are knowledgeable, confident, and passionate about the services they are offering, then vehicle owners will be more likely to buy. “People buy confidence,” according to Danielle Wallace, Marketing Coordinator with BG...
Interview with Dominic Papa, Owner of Papa’s Automotive Group
For 66 years, Papa’s dealerships have been a mainstay in Connecticut. Adding Dodge and Jeep in 1967, and then Chrysler in 1988, Papa’s has become the top selling Chrysler dealership in the New England area and in the state of Connecticut. It’s also been one of...
Four Operational Challenges for Dealers To Address In 2014
If I were to offer a two-word outlook for the coming year it would be, “cautiously optimistic.” Don’t get me wrong. I think 2014 will be a strong year, and perhaps a repeat of the sales and profit success dealers achieved in 2013 in both new and used vehicles. But I’m...
Dent Wizard Introduces Ding Shield Signature at NADA 2014
Dent Wizard International, the global leader in automotive reconditioning and SMART (Small to Medium Area Repair Techniques) repairs, is using its presence at NADA 2014 to introduce Ding Shield Signature, an F&I product that includes bumper repair service for an...
Joe Verde Sales & Management Training Survey Finds Majority Chose to Become Car Salespeople Because of Income Potential
Joe Verde Sales & Management Training, Inc., today announced that, according to an online survey of auto salespeople conducted throughout 2013, the majority decided to become a car salesperson because of the income potential. An informal survey posted on...
Maserati Ghibli’s Super Bowl® XLVIII Commercial Garners Highest Consumer Interest, According to Kelley Blue Book
Maserati Ghibli increased 4,250 percent in new-car searches on KBB.com, the most of any advertised model during Super Bowl XLVIII, according to Kelley Blue Book www.kbb.com, the leading provider of new and used car information. Other luxury models Jaguar F-Type,...
Would you Third Row Seating with your DMS?
A young couple is buying a new car. They have completed the negotiations and are about to sign the paperwork in F&I when their babysitter arrives and drops off their children. The F&I manager says "I had no idea you had three children, your new payments will...
Compliance and the “Digital” Social Media Dealer
I attended this past year’s Digital Dealer Conference in Las Vegas. I walked away with great information for my clients, but I was still left wondering “where’s the compliance information?” Probably not the take away you’re still thinking about months later; blame it...
Whose Eyes are on Your F&I?
Eyes from several different viewpoints, not all of them legitimate, are watching your F&I processes carefully. Some are looking for weaknesses they can exploit to steal information. Other eyes are watching for violations in the many regulations that govern how you...
‘SCAM’ is a Four Letter Word
The age-old game is still being played, just with new rules.One of my clients has a new Parts Manager in a new store, and it didn’t take long for the crooks to seek him out. Here’s how it went down. Day 1. The bum calls in representing himself as a buyer for a small...
The Changing Role of Media: Why Smart Money is Shifting to Targeted Digital Marketing
In 2014, Interactive media has made it easier than ever to obtain information and consumers are more in control than ever. A recent study on media spend in the automotive industry indicates two trends: Digital Media is continuing to rise and targeted marketing is the...
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