Trending Auto Retail News
Maritz Dealer Solutions/Opportunity Max Announces WEBCHECK√sm Digital Marketing Review Service – Revolutionizing Auto Dealership Websites
Opportunity Max, a strategic digital marketing company serving the automotive industry, announced today the formal release of its new digital marketing review service called “WEBCHECK√” which examines a dealership’s digital assets to check the consistency and accuracy...
Takin’ it To The Street – Keep Your Message Moving With Mobile Technology
Mobile technology gives customers the world at their fingertips, no matter where they are. That’s a powerful advantage for dealers who know how to be there. Gone are the days when customers sat in front of a beige box and dutifully started a search, printer at their...
Interview with Victoria Rusnak – CEO & President of the Rusnak Auto Group
In June of 2013, Victoria Rusnak took over as CEO and president of the Rusnak Auto Group, one of the top 100 dealer groups in the country with approximately $800 million in annual revenue. Since 2009, she has served on California’s influential New Motor Vehicle Board....
Gaudin Ford of Las Vegas: Becomes a top 100 Ford Dealership, Climbing 42 spots in 2013 with new Digital Marketing Strategy
Wesley Gregg at Guadin Ford in Las Vegas once managed a variety of marketing vendors which undercut the full potential of his capabilities. After a reevaluation and vendor removal process at Gaudin Ford, Gregg and his team began to see how change meant a higher return...
Exploring the ‘Connected’ Car
Exploring the 'connected' car, according to Search Auto Parts. Telematics, as it applies to the automotive industry and defined in Wikipedia, most often refers to the “convergence of telecommunications and information processing.” Beginning with hands-free calling and...
What Wikipedia Can’t Tell You About Surety Bonds for Auto Dealerships
Do you know what a surety bond is? Despite their wide use, surety bonds remain a mystery for many dealers. Whether you are already licensed and running your auto dealership, or you are looking ahead to start one, you have probably heard of surety bonds. Getting bonded...
Leasing, Loan Terms Increase
Leasing, loan terms increase, according to Used Car News. The use of long-term loans and leasing for new-vehicle retail sales is on pace to reach record levels in February, according to an analysis by J.D. Power. Long-term loans - classified as loans that are 72...
New-Car Sales To Report Sixteenth Consecutive Month Above 15 Million SAAR According To Kelley Blue Book
New-vehicle sales are expected to hit a total of 1.19 million units, and an estimated 15.3 million seasonally adjusted annual rate (SAAR), according to Kelley Blue Book www.kbb.com, the leading provider of new and used car information. While a 15.3 million SAAR is...
Expert: Possible GM fine could fall short of full $35M in recall
Possible GM fine could fall short of full $35M in recall, according to The Detroit News. Former National Highway Traffic Safety Administration Administrator Joan Claybrook said in a letter to the agency on Thursday that because NHTSA hasn’t finalized regulations...
Avoid Tax Penalties by Taking the Right Road
Dealership goes wrong direction on GPS units, according to Bradyware & Company. How does a dealership know if they should pay sales or use tax on items they include in the purchase of a new or used vehicle? An Indiana dealership had to pay back use taxes,...
Three Trends Dealers Should Watch As The Spring Sales Season Gets Underway
Now that the hangover from holiday spending has faded away, President's Day kicked off the unofficial start of the Spring sales season at dealerships across the country. As sales of new and used vehicles pick up steam, dealers will need to pay close attention to three...
5 Ways to Make Shareable Images That Drive Traffic
5 ways to make shareable images that drive traffic, according to Social Media Examiner. Are you sharing compelling images across social networks? Do you want more engagement and traffic from your efforts? If you’re not regularly sharing images that resonate with your...
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