Trending Auto Retail News
5 things to know about automotive marketing trends from Google exec
5 things to know about automotive marketing trends from Google exec, according to M Live. What is the “new normal” for marketing in the automotive industry? According to Meredith Guerriero, Google global head of automotive, it’s digital. And many companies –...
5 Auto Brands That Fared the Worst in the IIHS Crash Safety Tests
5 auto brands that fared the worst in the IIHS crash safety tests, according to Motley Fool. Last week we examined the importance of fuel economy for the typical consumer. While I might be in the minority when it comes to fuel efficiency, it's quite evident that the...
Apple In Cars – What Does It Mean For The Auto Industry And Google?
Apple in cars, from Forbes. Apple shook the car industry at the Geneva Motor Show when they declared they will play a key role in the future within cars, bringing their technology to the world’s second most connected device. This is an interesting announcement in many...
How Steve Jobs Blew Up the Rules of Branding
How Steve Jobs blew up the rules of branding, from Entrepreneur. Before Steve Jobs got his hands on Apple for the second time in 1997, things were far simpler. Serious business customers were different from their playful consumer counterparts. Men bought technology...
5 things you should NEVER do in collision repair marketing
5 things you should NEVER do in collision repair marketing, from Stratosphere Studio. When it comes to marketing in any field (not just auto body repair), everyone believes he or she is an expert—just like plenty of at-home cooks think they are as good as professional...
How to handle recalls and other bad news
How to handle recalls and other bad news, from Auto Scheduler Advantage. Part of being the car industry is having to deal with the endless recalls, negative news stories and stories about fuel fluctuations that can just turn into a headache. Many car dealers take the...
Identifying wasted time makes $$$, sense
Identifying wasted time, according to TireBusiness.com. Owners and managers would agree that correcting causes of wasted time is an important goal. Sadly, some bosses can't reach that goal because they don't seem to recognize waste when they see it. Regular readers...
Aluminum vehicles to reshape repair business
Aluminum vehicles to reshape repair business, according to The Detroit News. Expensive body shop tools and training, and labor rates that could nearly double, will rock the auto body repair industry following Ford Motor Co.’s foray into aluminum-body vehicles. The...
People Lie on Their Car Insurance Forms. Who Knew?
From Car Talk: People lie on their car insurance forms. Who knew? Apparently, Americans don’t much mind lying to their auto insurance companies, because one in three do it. That’s according to a new Carinsurance.com survey that finds 34 percent of the 2,000 drivers...
FTC Charges Dealer Who Ignored Warning
FTC charges dealer who ignored warning, according to Used Car News. The Federal Trade Commission has charged an Arkansas auto dealer, Abernathy Motor Co., and its two principals, with failing to display a “Buyers Guide” on used vehicles offered for sale. Each...
Auto Leasing Picking Up Speed
Auto leasing picking up speed, according to Consumer Affairs. When financing a new car, consumers have the option of a purchase or a lease. In the past a lease was usually reserved for very expensive cars or those used in businesses, where the payments could be a tax...
Why the Average American Can No Longer Afford a New Car
Why the average American can no longer afford a new car, according to DailyFinance. Ford's F-150 is America's best-selling new vehicle. But at an average transaction price of close to $40,000, it's out of reach of many American households -- or should be, says a new...
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