Trending Auto Retail News
How to Best Use Manufacturers’ Lists To Connect With Your Next Sale
When you receive a list from a manufacturer informing you of customers who are driving an older vehicle or reaching the end of their lease and listing which customers are driving what models, what do you do with that goldmine of data? If you have an effective way to...
Is It Time to Move Your CRM to the Cloud?
During the past few years, “cloud computing” has become the favorite concept for web-based technology. A cloud DMS or CRM can be used in any area of the dealership where greater flexibility is required including the showroom, service drive, and parts receiving....
Fixed Ops Challenges Are Coming: Are You Ready?
Service departments across the nation are gearing up to handle the overwhelming demands that are coming due to large numbers of recalls, particularly with GM vehicles. With over four million vehicles recalled to date in 2014, dealerships need to be ready to handle...
Looking Beyond the Dealership
There’s More to Life Outside the Store We all eat, sleep, and breathe the car business. The problem is that we typically do it in the same place, with the same people, and the same perspective for most of our working lives. That’s not necessarily a bad thing, but it...
Why Customers Object
Learning how to properly respond to customer objections is an important part of any well structured sales process. In order to understand why customers object, you need to be clear and honest about your methods of selling. Then, you will know how customers perceive...
What’s the Secret to 100% Customer Retention?
Hint -- Stop Looking to Your Website! Even with all the bright lights and pony rides focusing on digital marketing, more dealers and managers are realizing the value of building their customer base instead of just riding the up and down marketing, Internet and social...
Body Shop Marketing & the Anatomy of a Good Blog
Body shop marketing & the anatomy of a good blog, from Stratosphere Studio. When you’ve been writing blogs for your collision repair shop for a few years, it becomes second nature to craft content that your online readers will value. You begin to find inspiration...
Goodbye, Car Wash: Nissan Develops ‘Self-Cleaning’ Car
Nissan develops 'self-cleaning' car, according to Entrepreneur. Unless you're a kid, and get to sit back with snacks while you're chauffeured through all the bubbles and steam, going to the car wash can kind of suck. Luckily, thanks to Nissan, car washes may soon be a...
Are Your Service Advisors Order Takers or Order Makers?
The primary responsibility of a service advisor is to sell service. According to my good friend Robert Atwood of NADA University, your advisors are either “order takers or order makers.” Well said. If your advisors aren’t intentional about seeking out service sales...
Unpaid Incentives: What You Don’t Know Is Hurting You
Correct These “Easy to Make” Mistakes for Easy Money An unusual “phenomenon” seems to be rearing its ugly head again – large overage balances on dealerships’ Factory Receivables Incentive Schedules. Not large balances due purely to large or increasing sales volume or...
The Cure for Succession Conflict: Hamburgers, Marshmallows, Collaboration
Succession planning is about making sure that you have a collaborative culture in two places -- your family and your business. So what do hamburgers and marshmallows have to do with implementing a successful succession plan? It all depends on what motivates you (and...
Auto Marketing in the Age of the Millennials
As the millennial generation ages into higher-paying jobs, its buying power continues to increase. Understandably, the automotive industry has been paying close attention to this trend. But auto marketers beware: the millennials do not constitute “just another...
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