Trending Auto Retail News
NCC MEDIA LAUNCHES THE NCC AUTOMOTIVE MARKETING GROUP
NCC Media, one of America’s leading advertising sales, marketing and technology organizations, announced today the launch of the new NCC Automotive Marketing team. The new group’s aim is to serve auto marketers and their ad agencies by providing highly tailored...
AutoPoint at the 16th Digital Dealer Conference
Last week, AutoPoint headed to the 16th Digital Dealer Conference & Exposition in Atlantic City, NJ. We were very excited to see many new faces that were able to attend the Digital Dealer Conference for the first time as it visited the Northeast. Sessions were all...
Top Brands Now Testing Pinterest Promoted Pins
Top brands now testing Pinterest promoted pins, according to Search Engine Watch. We first learned about Pinterest’s plans for promoted pins in September 2013. A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of...
Black Book Lender Solutions Releases New White Paper
Despite growing supply challenges, profitable portfolio growth opportunities remain for automotive lenders according to a new white paper from Black Book Lender Solutions. The new white paper: “Finding Portfolio Growth Amidst Changing Supply Levels” may be downloaded...
How You Can Generate More Qualified Leads With Google AdWords and Call Tracking
How you can generate more qualified leads with Google AdWords and call tracking, from Marketing Profs. You've likely been there: You spend hours combing through keywords, tailoring the right headline and ad text, and customizing landing pages; you finally launch your...
Master the art of the perfect handshake
Master the art of the perfect handshake, from Ragan. A person's handshake says worlds about them, and the handshake is a major factor in the way each participant thinks about the other. Before delving into some great handshake "how to" advice, let's consider mistakes...
Xtime and Dealer Tire Bring Tire Selling to the Service Drive
Dealer Tire and Xtime today announced a new partnership that puts tire selling at the fingertips of service advisors. Dealer Tire’s digital selling solution and inventory information is now accessible through Xtime’s tablet-based service lane solution, Check-In 7. The...
LotPop Reports Auto Dealerships Using its Remote Internet Services are Halving Used Car Aging and Boosting Internet Sales Up to 200 Percent in First 90 Days
LotPop, which provides offsite contract management of a dealership’s virtual Internet processes, reports delivering significant sales performance gains by dealerships using its online inventory monitoring and Internet sales services. LotPop dealerships are seeing...
DealerRater and Dataium Report: Car Shoppers 5.3 Times More Likely to Convert to a Lead When Dealers Have Positive, Consumer-Written Online Reviews
Positive online reviews that provide employee-specific information drive website traffic and leads to car dealers, according to a recent study from DealerRater, the world’s premier car dealer review website, and Dataium, the largest aggregator of online automotive...
AutoPoint Platform Helps Lexus of Seattle Enjoy 20 Percent Year-Over-Year Customer Pay Increase In Competitive Market
AutoPoint, the leading platform that drives improvement in auto dealer fixed operations, today announced that since installation, Kuni Lexus of Seattle averages more than $2.7 million in annual upsell revenue. In addition, in the first quarter of 2014 the dealership...
Auto/Mate Spring Survey Reveals Auto Dealers On Board with Customer Loyalty and Rewards Programs
Auto/Mate Dealership Systems announced today that results from its Spring survey reveal that more than half of auto dealers have customer loyalty or rewards programs in their dealerships, and another 20 percent have plans to implement one soon or are "thinking about...
Digital is the New Black
There is no denying consumers are using online resources to educate themselves before ever setting foot on the dealership lot. In fact, nine out of ten consumers begin the process of purchasing a car through internet research, with 47% of these queries coming via...
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