Trending Auto Retail News
Used Car Slang – Designer Slang Car Colors
Through all the years, it’s obvious that I probably had more exposure to more pre-owned managers and pre-owned department slang than anybody else in the industry. I am currently asked, especially by new managers, what it was like in certain decades. Going back and...
Congrats! You’ve Won a …Lawsuit!
Were you hoping to win a prize? Sorry, in my promotion no one wins, I just say that so you will come into my dealership. Doesn’t that sound awful? Unfortunately, it happens all too often in our industry. Dealers run sweepstakes where everyone is a “winner”. The ad...
Confounded Compliance!?
Having been a dealer, operated dealerships, and for the last decade or so consulted dealers on OSHA, F&I, identity theft and other worker and consumer protection laws, I know that thinking about and addressing compliance is no one’s idea of a holiday. Still, a...
Three Simple Tactics to Increase Customer Loyalty
Three simple tactics to increase customer loyalty, according to Marketing Profs. For years, my business approach was this: If you make something truly remarkable, it will sell itself. I know, it's very "Field of Dreams," but that's how I thought. And then I read The...
The 5 Secrets of Great Bosses
The 5 secrets of great bosses, according to Entrepreneur. When you think of your best boss ever, what did he or she do that created an inspiring work environment for you? How did he or she act to enable your high performance and high engagement each day? I’ve asked...
Increasing ROI from Website Marketing
If it’s all about location, location, location in real estate, it’s all about leads, leads, leads for auto dealers. Not surprisingly, almost all are laser focused on keeping a high number of inbound leads flowing regularly. One obvious way to do that is through...
Four Proven Techniques to Increase Clicks & Conversions on Your Dealership’s Website
In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealership didn’t even have dial-up Internet service, let alone a website. I’ll be honest, we had no idea what we should build, and...
Digitally Engaging Your Target Customers
Most of us have had that dream where it is a day before graduation and you realize there is some class you have never been to and must pass top graduate. I bet there is a marketer’s version of that nightmare where a time traveler from the 80’s lands at a business and...
Private Buyers Lead Dealership Consolidation
Dealership buy/sell activity increased 60% in the first quarter of the year (see Chart 1). The increase is attributed to a rise in the number of sellers entering the market. Buyers, both public and private, have reported an increase in the number of acquisition...
Be Helpful: Build Trust Online & Sell More
If you're looking to promote your dealership on the Internet, you first need to establish trust. It's not enough to build a great website, optimize it so that it ranks well within search engine results, then attract qualified local shoppers the instant they’re ready...
Ten “Simple” Ways to Make Your Dealership More Secure Against Hacks, Viruses, and Malware
For any business owner, keeping your dealership secure is vital. You need to do all you can to protect your records, marketing data, legal documents, and cash, as well as your employees. You lock your doors and create security policies, but do you practice the same...
KonigCo and AFD Group, Inc., launch first ever Spanish Automotive Classified Site with SMS Incentives and Automated Call Routing
KonigCo, the leader in mobile automotive SMS lead generation and mobile video along with it’s partner AFD Group Inc.™, experts in the automotive finical services space, announce the launch of Buscadordeauto.com™. This Spanish automotive classified site delivers the...
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