Trending Auto Retail News
How does Safety Culture and Senior Management Work Together?
When creating a safety culture, our efforts are often focused on the people on the shop floor, those individuals that interact daily with obvious hazards such as electric shock and oil slicks. What many people don’t realize is that one of the most effective ways to...
2014 Top Shops is Underway
2014 top shops is underway, from Search Auto Parts. Back again, the annual Motor Age Top Shops contest is here for you to show off how great of a shop you operate or work in. Every year, the contest searches for the 10 best shops in the country, highlighting an...
TimeHighway.com Announces Partnership with CIMA Systems to Bring Best-of-Breed Service and Marketing Technologies to Dealers
TimeHighway.com, a premier real-time, online service appointment scheduling tool for auto dealerships, announced today a partnership with ownership marketing leader CIMA Systems. This strategic partnership will bring the best of both companies’ products and services...
Oops… Valet Crashes Lamborghini Gallardo Spyder
Valet crashes Lamborghini Gallardo Spyder, according to Huffington Post. A hotel valet got a crash course in how not to park a pricey sports car last Thursday when he banged around a Lamborghini Gallardo Spyder in a scene that was caught on video. The closed-circuit...
Your Facebook Page’s Organic Reach Is About to Plummet
Your Facebook page's organic reach is about to plummet, according to Social Media Today. Your Facebook page’s organic reach is about to plummet — even more so than it has in the past six months, down to a lowly 1-2%, actually. That means if you have 1,000 Facebook...
4 Ways to Improve the Dealership Experience
Inefficient auto dealerships can leave customers waiting too long for deals to be completed. But it is getting better. According to Edmunds' Senior Editor Matt Jones, 10 years ago car buyers used to visit five dealerships per purchase before signing a contract...
Manheim Study Reveals Presence of Physical Title at Sale Greatly Increases Vehicle Conversion Rate
While a variety of factors can affect vehicle conversion rates at auction, Manheim revealed in a recent study that the presence of a physical title at the time of sale can potentially double vehicle conversion rates. The research also revealed that vehicles with...
4 Reasons Americans Aren’t Buying Volkswagens Anymore
4 reasons Americans aren't buying Volkswagens anymore, according to Business Insider. Volkswagen recently announced that its U.S. auto sales dropped by a staggering 22% in June. This will mark the fourth time in the last six months that the brand has experienced a...
How Different Generations Use Smartphones
How different generations use smartphones, from Marketing Profs. Millennial smartphone owners spend 14.5 hours a week—more than two hours a day—on average using their phones, according to a recent report from Experian Marketing Services. In fact, Millennials spend so...
Mobile Site Configuration 101: How to Choose
Mobile site configuration 101, from Search Engine Watch. EMarketer expects 48.9 percent of mobile phone users worldwide, or 2.23 billion people, "will go online via mobile at least monthly in 2014, and over half of the mobile audience will use the mobile internet next...
BMW Goes for a Spin on the World’s Most Insane Racetrack: An Aircraft Carrier
BMW goes for a spin on an aircraft carrier, according to AdWeek. It's one thing to drive at breakneck speeds around a barren salt flat or abandoned airport, but the pucker factor goes up a few notches when you're teetering on the edge of an aircraft carrier. In BMW's...
10 Steps for Hiring Your Next Rock Star
10 steps for hiring your next rock star, according to Entrepreneur. If there is but one consistent business discipline that defines success, it would most certainly be the ability to hire great talent. The right person can help you launch your company to new heights,...
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