Trending Auto Retail News
Dealer Engage Launches Dealer Engage 360, Automated Marketing Solution for Automotive Industry
Dealer Engage is proud to announce the launch of Dealer Engage 360, an automated marketing solution for the automotive industry. The solution allows dealers to reach each of their customers and nurture leads with targeted messages and personalized service campaigns....
Guide to Google Analytics Demographics Reports: Age, Gender & Interests
Guide to Google Analytics demographics reports, from Search Engine Watch. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of people were coming to...
What to know before you choose a social media monitoring tool
What to know before you choose a social media monitoring tool, according to Ragan. There is no shortage of social media monitoring tools. It's easy to become overwhelmed when trying to find the best one for your business. Since each business's needs and goals are...
Dominion Dealer Solutions Creates Priority Page for Dealers
Dominion Dealer Solutions, a division of Dominion Enterprises and an industry leader in equity data mining and customer relationship management, today released Priority Page for DealActivator, its equity data mining solution. The DealActivator Priority Page shows...
8 N.J. auto dealerships and owners to pay $1.8M for alleged deception
8 N.J. auto dealerships and owners to pay $1.8M for alleged deception, according to NJ.com. Eight New Jersey car dealerships and their owners have agreed to pay $1.8 million to resolve allegations ranging from deceptive sales tactics to failing to disclose mechanical...
For Millennials, Information Comes From Everywhere
For millennials, information comes from everywhere, according to Media Post. Millennial consumers are expanding their influence, but targeting them in the same-old ways, with the same-old tactics may not be the best way to reach them. “The way they are purchasing...
The Incredible Evolving Mobile Shopper
Several months ago, our aging desktop PC flashed its final “blue screen of death”, and we retired it to a local school. We decided to replace it with a shiny new iMac, and for a few weeks, my wife, teens, and tweens all wanted a turn on the new toy. Soon enough though...
Do You Need Third Party Leads?
Most every dealer in the nation has asked themselves the same question. In fact, this is one of the most controversial issues the automotive industry has faced for years. Dealers have struggled to find the answer as to the true return on third party leads with their...
Customer Service: The Key to Delivering Experiences Worth Talking About
The key to delivering experiences worth talking about, according to Social Media Examiner. Customer Service How John first discovered the importance of customer service John explains that he first discovered the importance of customer service through necessity, when...
Body-Language Tricks to Make Anyone Instantly Like You
Body-language tricks to make anyone instantly like you, from Entrepreneur. There's no question that body language is important. And according to Leil Lowndes in her book "How To Talk To Anyone," you can capture — and hold — anyone's attention without saying a word....
Why GM’s Ignition Defects Couldn’t Have Happened To Anyone Else
Why GM's ignition defects couldn't have happened to anyone else, according to Forbes. It can happen to anybody. Those words jumped out at me from James Stewart’s New York Times business column Saturday. Stewart was writing about how General Motors GM -0.53% has...
Should I Use Instagram in my Fixed Ops Marketing?
From Stratosphere Studio: Should I use Instagram in my fixed ops marketing? With the many social media outlets available for body shops to use in their marketing these days, it can be confusing trying to figure out which ones to participate in. Of course you want to...
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