Trending Auto Retail News
Modern Nissan of Lake Norman: Jumps to the #3 Spot for Nissan Sales in North Carolina
Jumping to the #3 spot in a two-year period – how did they do it? “We implemented a two-part strategy that focused on gaining sales from our existing customers and conquesting new sales by targeting that perfect prospect, says Scott Traub, GM of Modern Nissan. The...
Help Customers Crossover
According to IHS Automotive, the demand for small crossover vehicles is outpacing sedan sales. As more motorists seek to move into crossover models, this trend offers tremendous growth opportunities for dealers who know how to best market to potential crossover...
Using Consumer Complaints to Your Advantage
It’s inevitable at every dealership, customers will complain about something. The complaints may be formal lawsuits or informal discussions between customers and employees. How your dealership handles these complaints may be more important than the number of or issues...
Just Like Sports – You Won’t Win Many Games If You Don’t Know Where To Focus
Most people skip the most critical step of reaching goals. Assume we’re talking about unit goals. Before you can even think about setting realistic and achievable goals and creating effective plans, you have to find out where you are in sales. Not just sales totals or...
Digitally Disconnected to Digitally Driven Dealerships
Let’s look at a dealership which buys data from different sources, utilizes it to profile targets, and then moves ahead to design, develop and deploy a fantastic multi-channel strategy. The dealership has managed to deliver a congruent experience across email and web,...
Payroll, Pizza, and Technology
Technology has made fraud easier to spot. Our financial statement have hundreds of metrics; labor gross profit percent, expenses as a percent of gross, and gross profit per unit. Creating metrics of these items is the best way to tell if there are mistakes on your...
OnlineDrive and CreditMiner Partner to Create CreditMagnet
OnlineDrive, an industry-leading marketing & conversion agency, announced today their partnership with marketing technology firm, CreditMiner. CreditMiner’s software combined with OnlineDrive’s incentive-based behavioral marketing system, ShowroomMagnet, will...
How high is the link between cell phone use distraction and fatal car crashes?
While the correlation between cell phone use and fatal car crashes is already high, new studies indicate that the true number of cell phone related fatal crashes are underreported. Unfortunately data alone cannot capture the full impact of cell phone usage on the...
Understanding the Math in Technician Productivity
Understanding the math in technician productivity, according to Search Auto Parts. We all agree that there is a severe shortage of competent technicians within the industry, and many shop owners tell me that when they see one in or lost one to another industry, they...
How to Track your Body Shop’s Special Offers
How to track your body shop's special offers, according to Stratosphere Studio. If you’ve been implementing special offers to increase your auto body shop’s lead database and customers, then good for you! Special offers are a smart strategy for boosting your business....
Large Pickups Showing Biggest Price Drop at Auction
Large pickups showing biggest price drop at auction, according to Auto Remarketing. Auction price drops are expected to remain consistent with last week’s movement, with wholesale prices once again predicted to drop by an average of 0.5 percent or $75, according to...
OEConnection Launches Next Generation CollisionLink Parts Procurement Platform
OEConnection LLC, the parts e-commerce technology leader for original equipment manufacturers’ (OEM) distribution networks, has launched a new version of the CollisionLink Shop application. New CollisionLink Shop provides access to OEM-quality part illustrations...
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