Trending Auto Retail News
Stop Using the Same Playbook as Your Competition
How do you communicate with customers in a market where every message counts? Laptops, tablets, and smartphones all provide consumers with more information at their fingertips in one instant than they could look up in their entire lives 20 years ago. And, that’s...
To Win the Sales Race, Stop Thinking About Winning
Danica Patrick likes to win. Who doesn’t? But she can’t get into winning position by just thinking winning. She has to train and think about all the things it takes to win at auto racing—how to pass at high speeds, how to keep control around tight corners, and how to...
Prepping for a Post Dealer Reserve World
The CFPB is determined to eliminate dealer finance participation and wants the industry to move to a flat fee finance model. Opponents have been mostly focused on the potential financial impact to dealers and they have paid very little attention to the potential...
Flick Fusion Introduces First Video Marketing Platform for Auto Dealers That Automates Production & Increases SEO Rankings
Flick Fusion, the industry's leading video marketing provider, today introduced the first video marketing platform for auto dealers that automates the video production process, increases organic SEO rankings, increases conversion rates and generates more leads to the...
How to Add Mobile Marketing to your Body Shop Marketing Plan
How to add mobile marketing to your body shop marketing plan, according to Stratosphere Studio. Since the invention of the smart phone, our lives have never been the same. Everywhere you look, people are constantly making use of mobile technology. We get news alerts...
The 3 Things You Need to Do When You’ve Upset Your Customer
The 3 things you need to do when you've upset your customer, according to Entrepreneur. Have you ever had a customer complain to you about your product or service? If so, consider yourself lucky. Why? Because most people with a complaint will simply never come back to...
Who Should be Making Commitments in the Sales Process?
From Search Auto Parts: Who should be making commitments in the sales process? Are you in sales? If so, are you the one making commitments or is it the buyer? Who should be making commitments in the sales process? If you already follow a sales process you may know the...
How Auto Dealers Can Boost Profits Amid the Recalls
Everybody, even remotely familiar with the auto industry, knows that 2014 has been the year with a record high number of recalls. Undoubtedly, this has hurt a lot of carmakers' reputation and has created more than one problem for car dealers. But every cloud has a...
Here Is Everything You Need to Know About the Millennial Consumer
Everything you need to know about the Millennial consumer, according to Entrepreneur. No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000. Many articles and studies have focused on reaching this elusive adult consumer,...
7 Myths About Big Data Dispelled
7 myths about big data dispelled, according to Ragan. Big data: two words that invoke strong feelings in business and marketing. Everyone knows big data is out there and that they have it; they just don't know what to do about it. Because of this, many rumors and...
Study: ‘Cash for Clunkers’ an Even Bigger Lemon than Thought
Cash for clunkers an even bigger lemon than thought, according to Fox News. The government’s "Cash for Clunkers" program – pitched as a plan to jump-start U.S. auto sales and clean up the environment by getting gas-guzzling vehicles off the road -- may have been a...
8 Clever and Inspiring Robin Williams Quotes
8 clever and inspiring Robin Williams quotes, from Ragan. Actor and comedian Robin Williams was found dead in his Tiburon, California, home Monday. He was 63. Many people knew Williams as a film actor, but his standup comedy career spanned five decades. His...
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