Trending Auto Retail News
DealersLink® is Now an Autonation Approved Vendor
DealersLink®, the nation’s premier dealer direct marketplace, is now an AutoNation Preferred vendor. All 270 AutoNation dealerships now have approval to implement the DealersLink® suite of tools at any of their locations. DealersLink® thus far has exceeded the...
How to Keep Control of Your Retail Business in the Transition to eCommerce
With the coming wave of eCommerce in automotive retail, dealers stand the chance to either lose control of their retail businesses or make a choice to stay in control and deliver outstanding customer experiences. Since the Internet first came into our industry over 16...
Dealer-FX Announces Integration Agreement with DealerBuilt
Today, Dealer-FX officially announced that they have partnered with DealerBuilt in a third party integration initiative. This partnership will provide dealerships using the DealerBuilt Data Management System (DMS) enhanced efficiencies and streamlined processes on the...
Create a Powerful, Fully Integrated BDC
By now every auto dealer in the country has come to the realization that in order to stay competitive, they must expand their strategy in which they reach consumers. Unfortunately the path to developing a cohesive plan within existing teams is not only challenging, it...
Why Dealers Who Neglect Social Media Are Leaving Money on the Table
Your customers are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Many businesses are capitalizing on this and using social media to improve relationships with their existing customers. But that’s not...
Top Five SEM Management Mistakes
After over 10 years of directly running PPC search campaigns, managing agency PPC teams, and performing countless campaign audits, one lesson learned stands out above all others. The biggest impact on the ROI of a PPC campaign does not result from any optimization...
Protect Yourself and Your Employees with Respiratory Protection
OSHA has instilled a variety of requirements for shops that have employees who wear respirators. This applies to any facility that conducts any spray coating operations including painting, priming, or rustproofing. To stay in compliance, make sure that you adhere to...
Flick Fusion Announces VidMail, an EMail Marketing Tool That Makes it Easy for Auto Dealers to Send Customized Video Emails
Flick Fusion, the industry's leading video marketing provider, today announced the availability of VidMail, a video email marketing tool that makes it easy for auto dealer personnel to create customized videos for lead inquiries without ever having to leave their...
Dealerships vs. Manufacturers: The Battle Over Vehicle Maintenance
Vehicle manufacturers are constantly bragging about their low cost of ownership. The marketing mantra stops just short of saying “all you have to do is put gas in it and go!” The prevailing wisdom of the manufacturers’ marketing departments appears to be “whoever has...
When the Push Should Be a Shove
The Holiday Inn on Jacksonville Beach in February of 1986 was the first open forum I held. Myself and eighteen dealers and used car managers walked in the room that morning. I actually had no real idea of what we were going to discuss. In that room were dealers that...
9 Tips for Packing Your Brand’s Message Into a 15-Second Instagram Video
9 tips for packing your brand's message into a 15-second Instagram video, according to Entrepreneur. It has been shown through data, most recently by Forrester Research, that Instagram represents by far, the best platform for marketers to interact with consumers....
Outnumbered: Gen Y Buys More Cars Than Gen X
Gen Y buys more cars than Gen X, according to Forbes. Poor Gen X. Not only are Gen X’ers stuck with listening to Baby Boomer rock and roll up and down the radio dial, demographers say they’re still having to live down an earlier –and undeserved — reputation for being...
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