Trending Auto Retail News
U.S. Auto Sector Tries to ‘Out-German the Germans,’ Says Cadillac CMO
U.S. Auto Sector Tries to 'Out-German the Germans,' Says Cadillac CMO, from Advertising Age. Uwe Ellinghaus keeps finding himself in hot water for the things he says. Most recently, he took flack from the auto industry for declaring, "When I recruit people, I do not...
How digital strategies draw auto shoppers onto the dealership floor
How digital strategies draw auto shoppers onto the dealership floor, from Crain's Detroit Business. Dealerships for vehicles manufactured by Detroit’s Big Three have the benefit of carrying reputable, world-class automotive brands. Thanks to well-funded, sophisticated...
Three Ways To Minimize Discounts and Improve Front-End Margins
If dealers compare their current front-end gross profit averages in new and used vehicles to similar data five years ago, you’d likely notice a troubling trend. I’ve conducted this exercise with dealers recently as part of conversations about margin compression in...
Using Mobile Technology to Help Close a Car Sale
Selling cars can be a competitive business to say the least. The high number of dealerships and qualified salespeople make it a necessity to have and use all the available tools out there to ensure you are providing the most information and the best customer service...
Utilizing Facebook for Digital Marketing Campaigns
In 2014, Honda declared that they would increase their digital advertising spend to 24 percent of their overall budget. This means tens of millions of additional dollars dedicated to national digital programs of all kinds. Honda is not alone. Most brands are looking...
An Exclusive Interview with Bill Fox – NADA Chairman
Bill Fox, the owner of the Fox Dealerships, is the 2015 National AutomobileDealers Association Chairman. He and his sister Jane are partners in the group, which they started in 1976 by purchasing a small Chevrolet store. Since then, the New York-based company has...
Gas Approaching $2 Seen Helping U.S. December Sales
Gas Approaching $2 Seen Helping U.S. December Sales, from Bloomberg Business Week. Automakers are poised for more gains this month as the prospect of $2-a-gallon gasoline prompts consumers to keep spending and moving up to bigger models after the best November for...
Chrysler to Lead December Sales Gains, as Ford Begins F150 Rollout
Chrysler to Lead December Sales Gains, as Ford Begins F150 Rollout, from The Street. Auto sales continued to mirror the economy's strength in December, with experts forecasting a gain of 10% or more over the same month a year earlier. "Many factors have helped car...
Best December for car sales in 8 years
Best December for car sales in 8 years, from Washington Business Journal. December may have been the best month for new car, truck and SUV sales in the U.S. since 2006, according to sales estimates from Cars.com. The consumer research site, owned by McLean-based...
Saab still alive and well at New Jersey dealership
Saab still alive and well at New Jersey dealership, from Auto Blog. We all know the Saab story: a niche automaker that just couldn't last in the quickening pace of an increasingly competitive industry, despite its loyal following. But just because the automaker has...
How a Smart Ad Campaign Revolutionized December Car Sales
How a Smart Ad Campaign Revolutionized December Car Sales, from Auto World News. Call it the "Mad Men" effect. December used to be a slow month for American car sales--that is, until Lexus launched an industry-changing advertising campaign called "December to...
Customer Consent and Customer Pay Service Hazards
Over the holidays, I was home visiting my parents. My Dad, a Chevrolet dealer, loves to talk shop with me and run new ideas past ‘his attorney’. During our recent conversation, we were discussing his new service director, Bob, and the challenges he faces as he...
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