Trending Auto Retail News
Survey: Americans Want Used Car and Truck Lease Options
Swapalease.com: Lower Monthly Payments; Women Want Hybrids & Men Want Luxury CINCINNATI, OHIO (January 8, 2015) – Swapalease.com, the nation’s largest car lease marketplace, unveiled results of its latest survey showing that 82% of drivers across the U.S. would...
Manheim: Year-End Used-Car Values Stay Strong
Manheim: Year-End Used-Car Values Stay Strong, from F&I Magazine. Wholesale used-vehicle values increased in the fourth quarter by nearly 2% to finish the year slightly higher than last year, as consumer demand for used car and trucks remained strong, according to the...
Are You Loyal or a Defector? An Overview of Consumer Vehicle Replacement Preferences
Are You Loyal or a Defector? An Overview of Consumer Vehicle Replacement Preferences, from Experian. Just how loyal are consumers to a particular make or model of vehicle? A new Experian Automotive study answers this question by highlighting the loyalty behavior of...
Why Customers Are So Defensive
Why Customers Are So Defensive, from Dealer Elite. During my training seminars all over North America, regardless of whether I am working with Salespeople, Managers or Dealers, one question usually comes up at some time during the program: Why are Customers so...
Research Report: Analysis of 400+ Car Dealers Responding to Online Inquiries
Research Report: Analysis of 400+ Car Dealers Responding to Online Inquiries, from Automotive Digital Marketing. PLADOOGLE, LLC recently published a study detailing how well America's new car dealers respond to online inquiries from consumers; and how sufficiently...
O.K. Dealership Break’s Over, Back to Work
O.K. Dealership Break’s Over, Back to Work, from Wards Auto. Opportunities are everywhere, but sitting back and letting them come to you is not a viable solution. I’m blessed to have worked with many dealership service department managers over the years. Our business...
Go From Deal Taker to Deal Maker in 5 Steps
Go From Deal Taker to Deal Maker in 5 Steps, from Dealer Marketing Magazine. As the auto industry continues to change daily, dealership strengths and weaknesses become apparent throughout. When the internet age was born, a shift in the management talent of store...
2015: the year marketing automation finally catches on
2015: the year marketing automation finally catches on, from Venture Beat. I often sit across the table from a new or prospective client and am amazed that we’re both living in the same year. No, they didn’t pull up to the meeting in a DeLorean or have an Ace of Base...
Collision Repair Shops Brace for Challenges of Aluminum Bodywork
Ford F-150 standards drive industry to equip for aluminum body repair work, including dedicated dust extraction system to handle airborne aluminum dust With Ford’s 2015 F-150 pickups’ high-strength, military grade, aluminum alloy body and bed saving up to 700 lbs....
BMW’s December Surge Solidifies U.S. Luxury-Sales Leadership
BMW’s December Surge Solidifies U.S. Luxury-Sales Leadership, from Bloomberg. BMW boosted December sales 11 percent to hold off Mercedes-Benz and recapture the U.S. luxury-auto sales crown for 2014, as premium brands benefited from a surging stock market, low interest...
7 bad marketing habits to break in 2015
7 bad marketing habits to break in 2015, from Citi 97.3FM. I don’t know about you, but it feels like 2014 flew by. It seems like it was yesterday that I was at the pool with my kids and then BAM school started and then BAM Thanksgiving and Christmas happened and now –...
As Gas Prices Fall, So Does Fuel Economy: Consumers Flock To Trucks When They See Low Prices At The Pump
As Gas Prices Fall, So Does Fuel Economy: Consumers Flock To Trucks When They See Low Prices At The Pump, from International Business Times. It might seem counterintuitive to buy a gas-guzzling vehicle that will last for years based on a temporary drop in gas prices....
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