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Trending Auto Retail News

Certified Pre-Owned Car Sales at All-Time High, says Edmunds.com

Certified Pre-Owned Car Sales at All-Time High, says Edmunds.com, from Virtual-Strategy Magazine. In the company's latest Used Vehicle Market Report, available at http://www.edmunds.com/industry-center/, Edmunds.com analysts noted that in 2014 CPO sales hit an...

Proactive Customer Strategies That Redefine How to Sell

Proactive Customer Strategies That Redefine How to Sell, from Dealer Marketing Magazine. Two recent auto industry reports offer valuable insight into evolving dealer-consumer dynamics. These reports, created from research by the consulting companies Capgemini and...

Here Is Why Apple Is Not Building A Car

Here Is Why Apple Is Not Building A Car, from ValueWalk. The most recent speculation surrounding Apple Inc. (NASDAQ:AAPL) is the possibility that it would acquire Tesla Motors Inc (NASDAQ:TSLA) for $75 billion over the next 18 months to enter the car manufacturing...

Hyundai, VW add dealer website options

Hyundai, VW add dealer website options, from Automotive News. Dealerships of Hyundai Motor America and Volkswagen of America have new choices for vendors to host their websites. Until December, CDK Global Digital Marketing group, formerly known as Cobalt Group, had...

The Road to Digital Marketing Success in 2015

The Road to Digital Marketing Success in 2015

The Road to Digital Marketing Success in 2015, from Dealer Marketing Magazine. Each year around this time I discuss a few developments that I have seen in the automotive digital marketing arena over the past year, and what I feel dealers needs to focus on in the...

Wireless updates open new avenues for autos

Wireless updates open new avenues for autos, from The Detroit News. Mobile apps are taking the communications industry by storm. And in the near future, a new generation of these specialized bits of software could be downloaded from the sky to your car or truck. Many...

Is Guerrilla Social Media A Good Strategy?

Is Guerrilla Social Media A Good Strategy?, from Magnum DealerFocus. It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setting up war rooms...

Leveraging Inbound Calls to Improve the Sales Process

Leveraging Inbound Calls to Improve the Sales Process, from Speed Shift Media. Inbound calls should serve as an integral component of the sales process. When a potential customer is reaching out to you, this is your chance to strike while the proverbial iron is hot!...

As Hispanics Buy More Cars, Stores Add Videos in Spanish

As Hispanics Buy More Cars, Stores Add Videos in Spanish, from Flick Fusion Blog. Eighteen months ago, Coast Nissan in San Luis Obispo, Calif., introduced Spanish-language videos with each car posted online. General Manager Eric Ideman said it was a response to two...

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