Trending Auto Retail News
Precise & powerful – the secrets behind selling on social
10,000 likes mean nothing if your sales floor is empty. Does that mean social media is pointless? Does it deem it worthy of cutting from your digital budget? Think again. Social holds the keys to getting your dealership in front of exactly the right audience. Think...
Are Your Email Campaigns Responsive?
We all have smartphone pet peeves. My top annoyances are: group text messages, people that blindly walk while looking down at their phones, and parents using smartphones at dinner while ignoring their kids. But, my ultimate smartphone pet peeve is receiving...
Supercharge Your Strategy with Multi-Channel Marketing
In today’s automotive landscape, reaching the right audience with the right message is critical. Customers are using more research touchpoints to shop for vehicles than they ever have before-- an average of 24, according to a recent study conducted by Google. When you...
Expanding Your PPC Territory with Ad Extensions
Ad extensions in both Google AdWords and Bing Ads are a great way to take up additional real estate on a search results page (SERP), convey more information about your products and services but they also do it for the same CPC as you would pay for a plain text ad that...
Time to Revisit Your Dealership Group’s Budgeting Basics?
The annual budget process has long been a source of contention in dealerships. Department heads and mid-level managers begrudge the amount of time they must spend working on the budget, while owners and general managers worry about a lack of confidence and precision...
Direct Mail and the Digital Age
It might be one of the oldest marketing methods in the book, but the humble direct mail piece might be ready to make a serious comeback. Our digitally enhanced world hasn’t been very kind to direct mail– often relegating it to the bottom of the marketing heap due to...
Technology Improves Safety Culture
KPA has implemented systematic environmental and safety programs at over 4,000 worksites across the country. To provide greater insight into the Return on Investment (ROI) of Safety, we completed a State-wide study of 420 KPA customers in the State of Florida. The...
What you need to know about how online research puts car shoppers in control
What you need to know about how online research puts car shoppers in control, from Santander Consumer USA. Ah, the good old days. A bygone era when a car shopper would: see a newspaper ad or TV commercial visit the dealership to troll your lot for the right model and...
DealerPager Launches New Messaging Platform for Fixed Ops
DealerPager Launches New Messaging Platform for Fixed Ops, from Auto Remarketing. DealerPager.com has a new custom messaging platform available for dealerships, designed to send custom text notifications to vehicle service clients. With mobile usage in auto sales...
Measuring and Managing Customer Profitability
Measuring and Managing Customer Profitability, from Customer Think. The only value a company will ever create for its shareholders and owners is the value that comes from its customers–current ones and new ones acquired in the future. To remain competitive, companies...
What Car Salesmen Are Going to Disney to Learn
What Car Salesmen Are Going to Disney to Learn, from Time Magazine. How your Chevrolet dealer is taking lessons from Disney, Apple and McDonald's What do Disneyland and Chevrolet have in common? Car dealers. Chevrolet—by far the largest-selling brand owned by General...
What Does Cheating Teach Your Employees?
What Does Cheating Teach Your Employees?, from AutoPoint. Automotive News recently carried a story about a lawsuit filed by Subaru of America against one of their franchisees. The lawsuit accuses a Southern California dealership of falsifying 224 CSI surveys in an...
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