Trending Auto Retail News
Valet of the future may park your car remotely
Valet of the future may park your car remotely, from Fox News. "I hate having to look for parking spots," said graduate student Claire Bergman as her test car passed a series of occupied spaces in a Georgia Tech campus lot. "If I could have an app that's going to tell...
Nissan Announces Leadership Changes in North America
Nissan Announces Leadership Changes in North America, from The Auto Channel. NASHVILLE, TN -- March 20, 2015: Nissan today announced leadership changes within its North American operations coinciding with the upcoming start of the company’s Fiscal Year 2015 on April...
Dealer’s voice: Aviation technology continues to drive auto innovation
Dealer's voice: Aviation technology continues to drive auto innovation, from thestar.com. My curiosity about automobile technology goes back to when I was apprenticing to become an automotive technician. I would ask teachers and instructors where the latest...
Single Digit Bounce Rates, The New Normal
Keep Users on Your Site and Sell More Cars. Achieving Success Online Using Google’s Insights. You have probably heard about “bounce rates” before, a user lands on your site, spends less than 8 seconds, takes no action then leaves. It sure seems like this behavior for...
Retention, Loyalty or Acquisition Marketing?
Retention, Loyalty or Acquisition Marketing?, from Automotive Digital Marketing. We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of...
With Car Dealerships’ Ranks Thinned, the Survivors Thrive
With Car Dealerships’ Ranks Thinned, the Survivors Thrive, from The New York Times. ONLY a few years ago, in the depths of the recession, the local car dealership seemed to be living on borrowed time. Franchises were closing by the hundreds as buyers stayed away from...
The Lead Conversion Gap
The Lead Conversion Gap, from Auto Dealer Monthly. Generating leads from dealer websites and third-party retailers is no longer a “new” facet of automotive retail, and dealers now have nearly limitless opportunities to find more customers and expand their marketing...
Automotive Sales Could Grow 24% if Retail Experience Improved
Automotive Sales Could Grow 24% if Retail Experience Improved, from Driving Sales. 56% would buy more often if the dealership process was not so difficult New research from DrivingSales identifies how the growing gap between consumer expectations and the current...
Toshiba Introduces New Power MOSFET Gate Driver for Automotive Applications
Toshiba Introduces New Power MOSFET Gate Driver for Automotive Applications, from Toshiba. IRVINE, Calif., March 31, 2015 — Toshiba America Electronic Components, Inc. (TAEC)*, a committed leader that collaborates with technology companies to create breakthrough...
Is Social Media Being Used Properly to Sell Cars? – How to Sell in the Mobile World
The face of social media is changing for car dealerships. It’s no longer a market of Tweets and Tags, and automotive dealers need to shift into high gear if they expect to sell cars online. A few years ago, Twitter and Facebook were making their mark in the auto world...
Want more clients? Use these social media strategies
Want more clients? Use these social media strategies, from CNBC. Social media has made it to the financial advising industry, and it can be very powerful—if you know how to use it. If you have good content, people will read it. But if you have great content, people...
10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing
10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing, from Search Engine Land. Columnist Wesley Young shares insights from the latest LSA Local Media Tracking Study, advising marketers on local-mobile strategy for...
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