Trending Auto Retail News
Five Questions You Need to Ask Yourself…with Mike Good
What on earth could possibly propel a dealership from 100 cars a month to over 5,000 annually? Is it really possible to elevate sales efficiency by 300%? Is it conceivable there could be a line out my door of great sales consultants dying to work for me? Am I dreaming...
How to Keep Control of Your Retail Business in the Transition to Online Selling
Several years from now we will look back at 2015 as the beginning of one of the biggest changes in automotive retail in the last 15 years. That change is a shift to an online retail process. Consumer expectations are rising for the convenience and ease of an online...
It’s All About That Lead, ‘Bout That Lead – No Trouble!
The 3 Easy Concepts That You’ve Been Missing Why do we make life harder than it needs to be? Take the way we handle and respond to leads. We know that leads are important-- in fact, they are the major way we generate the initial contact and relationship with our...
The Power of Visual Content 80’s Edition
We know the importance of visual content marketing, it’s what we do; but do you? Studies done over the course of 2014 have shown that marketers that utilize visual content are seeing significant increases in their blog traffic, engagement levels on social media,...
There’s Only ONE M: MOBILE
Mobile is such a hot topic for car dealers in 2015 but most of the conversation centers around millennials. Thankfully, mobile technology offers dealerships the opportunity to connect with buyers of all ages without spending anything on ads. Mat Koenig, the CEO of...
10,000 likes mean nothing if your sales floor is empty
Does that mean social media is pointless? Does it deem it worthy of cutting from your digital budget? Think again. Social holds the keys to getting your dealership in front of exactly the right audience. Think about it this way – what is every single person doing...
3 Reasons WHY you should care about the Real Market Value (RMV) of your customers
At the upcoming DD18 in Tampa, I will be sharing why the Real Market Value (RMV) should decide your advertising – otherwise, you are wasting or sabotaging your marketing efforts. The RMV should also affect your pay plans – otherwise, your pay plan is not incentivizing...
The Exit to the Sale: It’s No Longer a Road
The Road to the Sale is dead. This concept that consumers arrive at a decision to purchase because we’ve walked them through a drawn-out series of steps is no longer realistic. If the average prospect told us how they would like to buy rather than be sold, I highly...
Video is like inventory, it’s all about the mix!
For most dealers, video is the missing ingredient for increasing conversions. Our session begins with strategy and then shifts to tactical planning. Most consumers wait until the last week to choose a vehicle--imagine how hard it is for them to then quickly choose a...
A Picture is Worth a Thousand VDP Views.
In early 2012, based on years of work with the biggest 3rd party listings sites as a technology vendor, it became clear to us that the Vehicle Detail Page (VDP) was not only the most important page on 3rd party sites, it is the most important part of a dealers...
Toyota Dealership Uses Strong Digital Strategy to Overcome Challenging Geographic Location
When General Manager Tim Van Binsbergen arrived in 2005, he realized that the store had a unique marketing challenge: the location was relatively isolated, not easily accessible or visible from the freeway, and it did not sit on a traditional “dealer row” where the...
Exposure To Closure
We need more leads, we aren’t selling enough, call the ad gal, or get on the net and find some leads, change the key words, fire the SEO, who now is like the SOB… because your techie person won’t call you back and has you on their spam list now. Have you ever said...
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