Trending Auto Retail News
Lenders’ outcry against CFPB ‘narratives’ is justified
Lenders' outcry against CFPB 'narratives' is justified, from Automotive News. It’s no wonder auto lenders cried foul last month when the Consumer Financial Protection Bureau announced its plan to begin posting consumers’ first-person tales of their grievances with...
SIU Automotive Program Gets Boost
SIU Automotive Program Gets Boost, from WSIU. A large automotive technology group has purchased the naming rights for the auto parts center inside the Transportation Education Center at SIU-Carbondale. University officials joined representatives of Bosch...
Technology helps restore ‘authentic’ car sounds
Technology helps restore 'authentic' car sounds, from Providence Journal. Engineers have developed ways to mimic what is music to a gear head's ears: the sound of an internal combustion engine. The aim is "to enhance the experience. Vroom, vroom goes the car. Or does...
New Company Enters Dealer CRM, Web Development Space
New Company Enters Dealer CRM, Web Development Space, from RV Pro. A new company is throwing its hat in the mix of dealer management and technology space. Fred Johansen and the founders of Cirrus Solutions in Palm City, Fla., are hoping to provide dealers an inclusive...
Do’s and Don’ts for Getting Online Reviews
Do’s and Don’ts for Getting Online Reviews Online reviews are now an integral part of the purchase journey as consumers seek out opinions from “someone like me.” 88% of consumers trust online reviews as much as personal recommendations. But getting online reviews is...
The Savvy Marketer’s Checklist for Seductive Landing Pages
The Savvy Marketer’s Checklist for Seductive Landing Pages, from Dealernews.com. Ever wonder what you could do to stop people from bouncing off your landing pages? You work hard to polish your sales copy. You’ve even recorded a snazzy demonstration video. But when you...
Understanding Direct vs. Indirect Dealership Website Referrals
Understanding Direct vs. Indirect Dealership Website Referrals, from DealerADvantage. Making sense your dealership's website referrals can be a complicated process. But at a basic level, it's easy to divide referrals into two simple categories: direct and indirect....
Is Your Website Alienating Customers?
Is Your Website Alienating Customers?, from Automotive Digital Marketing. I recently visited a dealer website after doing some research on a vehicle. I clicked the link to the site after doing a Google search and was almost knocked over when I arrived. I felt a rush...
Mishandled Phone Calls Are Costing You Money
Mishandled Phone Calls Are Costing You Money, from Dealer Marketing. Call volumes to dealerships are up significantly, outpacing Internet leads by 4-1, according to ADP Digital. There are numerous reasons for this, including the proliferation of smart phones with easy...
5 Ways to Use Your Competitors to Gain SEO Momentum
Tips to help manage the spring service rush, from Dealernews.com. SEO seems like a solitary endeavor to many people. After all, most companies have one person or one small team dedicated to producing content, making onsite tweaks, and building external links, but the...
Survey: More drivers want to buy cars entirely online
Tips to help manage the spring service rush, from USA Today. Three out of four drivers polled worldwide say they would consider buying their car entirely online, a new survey finds. Already, 80% of drivers surveyed in eight countries say they are using some form of...
Norilsk Sees Nickel in Cars Tripling as Tesla Drives Sales
Norilsk Sees Nickel in Cars Tripling as Tesla Drives Sales, from Bloomberg Business. Nickel demand from the auto industry is set to rise as much as threefold in five years as output of electric and hybrid cars gathers pace, according to Russia’s largest producer of...
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