Trending Auto Retail News
Take Advertising and Marketing Risks, Attract More Customers
Take Advertising and Marketing Risks, Attract More Customers, from Dealer Marketing. Last month, we discussed Budweiser’s Super Bowl ad, “Brewed the Hard Way,” and how you can turn a “marketing mistake” into a sales boom in your dealership by applying tips and tricks...
EZPZ Results Online Survey of 1500 Consumers Finds 74 percent Do Not Remember Their Automotive Salesperson’s Name
St. Louis, Missouri, May 11, 2015 -- EZPZ Results, the first online newsletter service exclusively for automotive salespeople, today announced that a recent online survey of 1,510 consumers between the ages of 25-65+, found that 74 percent of respondents do not...
Enhanced Certification Platform from SureSale(TM) Helps Dealerships Target the 20 Million Used Cars Not Covered by Manufacturer CPO Programs
Las Vegas, NV – May 12, 2015 – SureSale, the certified pre-owned marketing program designed to change the way used cars are bought and sold, today launched its upgraded certification platform – “Check, Inspect and Protect” – which targets the 20 plus million used cars...
Ford Dealers Will Test Beacon Technology To Assist Car Shoppers
Ford Dealers Will Test Beacon Technology To Assist Car Shoppers, from Edmunds.com. DETROIT — Ford plans to test "beacon" technology at a number of dealerships, allowing shoppers to learn more about vehicle features using their smartphones. The beacons are small,...
4 Secret Skills of Successful Managers
4 Secret Skills of Successful Managers, from Auto Dealer Monthly. Globalization, technology, rampant regulation and fierce competition at every turn have created an increasingly complicated work environment at most auto dealerships. This is causing professionals at...
How (and Why) to Go Green at Your Dealership in 2015
How (and Why) to Go Green at Your Dealership in 2015, from Dealer Marketing. Like most auto dealers, you’ve probably got a lot on your plate in the coming year. The economic recovery has provided a boost for car sales, and most dealerships are hoping to continue that...
How to build a successful management team
How to build a successful management team, from Advent Resources. Surround yourself with people smarter than you. The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely questions...
Duplicate Customer Records in the DMS
Duplicate Customer Records in the DMS, from Advent Resources. Your DMS is the heart of your dealership operation. Regardless of what DMS provider you are using, the single biggest problem that every system has is Duplicate Customer Records. Most of the time this...
What has a Better Return on Your Investment: Training or Advertising?
What has a Better Return on Your Investment: Training or Advertising?, from NCM Institute. If you ask a dealer how much their monthly advertising budget is, they usually can tell you that number right off the top of their head, along with approximately how much they...
Eliminate Objections with Your Exclusive Benefits
The root cause of new vehicle buying objections is the belief that shoppers can buy the same package of benefits from another dealer, possibly for less money. The quickest way to eliminate sales-killing objections is to provide a package of benefits your buyers want...
Don’t Make This Huge Mistake with Your Facebook Ads Strategy
When you venture out into the world of Facebook advertising, are you focused on the right strategy? Even if you’re an ace at analyzing and you’re happy with your results, there’s a big, huge component that gets missed a lot. Making this simple but colossal mistake in...
Auto Care Association reports on industry
Pronto adds technology partner, from Modern Tire Dealer. The first State of the Auto Care Industry Report shines a spotlight on the sheer force of the industry, and how production of auto parts, accessories and tires in America reaches across the entire globe. The...
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